In this episode of The Digital Clinic, we explore the evolving landscape of healthcare digital marketing with Ashley Anderson, Director of Digital Marketing at Adventist Health.

Ashley shares practical insights for navigating the intersection of authentic storytelling, HIPAA compliance, and AI innovation, from creating genuine connections with healthcare providers on camera to building first-party data strategies that outperform traditional third-party tracking. We discuss how privacy regulations have fundamentally reshaped measurement and targeting, why rural and urban markets require different strategic approaches, and how AI can scale content creation while maintaining the human nuance that drives patient engagement.

This episode delivers actionable guidance for transforming compliance constraints and technological disruption into competitive advantages, moving beyond easy third-party solutions to build privacy-first marketing infrastructure that enhances both patient experience and measurable performance.