150: A Launch That Loses Money to a 6-Figure Launch 3 Months Later – What Changed? (Featuring Kate Kordsmeier)

If you’ve been listening to this podcast for a while, you know that my first online course was not an instant success. That’s why I love hearing from other course creators about the highs and lows of their own online course journeys. Guest Kate Kordsmeier has a fascinating tale of successful blogging, making money, losing money, and turning it all around.

“What I liked about courses was that it was a way to reach many more people, i.e. have a bigger impact but without having to do more work. I was trying to find something that was a little bit more scaleable, a little bit more passive...”

- Kate Kordsmeier

In This Episode, We Talked About:

(0:47) Catching up with David on getting traction with your content

(2:49) Reflecting on who’s inspired us and how co-hosting is going

(5:01) Why David’s learning about standup comedy

(7:46) What I’ve been working on lately

(9:06) Celebrating progress with my Next Level Course students

(11:23) Introducing Kate and how she got started in online courses

(14:21) Why online courses instead of a book or a blog post?

(18:09) Going beyond basic content

(19:59) How Kate handles video coaching

(25:30) What about students who aren’t on social media?

(29:00) Value propositions + success stories

(34:11) How Kate has structured her course content

(35:32) Taking the course from idea to finished product

(38:39) Learning from a low point

(43:18) How Kate’s launch style has evolved

(44:59) Does passive income really exist?

(48:55) How the pandemic has affected her family and business

(54:39) Transitioning into an evergreen marketing model

(1:00:41) My suggestions for how Kate could relaunch to people on her list

(1:08:44) Conversion rates and traffic sources

(1:11:06) Making decisions based on niche and personality

(1:19:01) Kate’s favorite tools and platforms

(1:28:31) Advice for new and aspiring course creators

(1:30:52) David and I discuss the launch rollercoaster

(1:34:14) Recent changes in my business

(1:42:08) The value of analytics

(1:44:07) Wrapping up

That’s all for now, folks! See you on the next episode of The Online Course Show.

Links

Offers and Tools:

Bonjoro Free Trial

ClickFunnels Free Trial

Active Campaign

Guest Links:

Kate’s Website

Books and Resources:

MoveU

Owen Video

Blog to Biz Hive

Digital Course Academy

Mariah Coz

Rocket Fuel

The Obstacle is the Way

Jacques’ Courses:

The Online Course Accelerator

Next Level Courses

Piano in 21 Days

David’s Courses:

Wellness Program Expertrategic Coach