For our first podcast of 2024, we wanted to start the year with a discussion on innovation. To compete and be profitable in today's marketplace, you need big, creative solutions and you need them now.

On this episode, I share an interview with Dr. Roger Firestein. He is the author of the book Create in a Flash: A Leader's Recipe for Breakthrough Innovation.

Just as you would follow a recipe to cook a great meal, there is a recipe for creating great ideas, and Roger shares it in his book. He's trained more people to lead the creative process than anyone else in the world. He helped Clorox solve a 77-year-old problem in 15 minutes and helped save General Motors $50,000 per week!

Create in a Flash is based on Roger's 40 years of helping companies unleash the innovation of their workforce. Roger's clients include AT&T, SC Johnson, Disney, Hilton, NASA and over 600 other organizations big and small

Roger is a Senior Faculty member at the International Center for Studies in Creativity, and President of Innovation Resources, Inc.

You can learn more about him at https://rogerfirestien.com.