The Great Wealth Transfer: What It Means for Rural Communities
with Ben Winchester and Janel Frederickson
Over the next two decades, America will see the largest transfer of wealth in history—and rural communities stand to gain or lose more than many realize. In this timely conversation, hosts Camille Walz (West Central Initiative) and Kristi Ackley (Growth By Design) sit down with rural sociologist Ben Winchester and estate attorney Janel Frederickson to break down what the Great Wealth Transfer really means for hometowns across Minnesota and beyond.
✨ Inside this episode:
• What the Great Wealth Transfer actually looks like in rural communities—and why the narrative is more hopeful than you might think
• How nonprofits can position themselves as trusted partners in long-term giving
• The role of community foundations, local relationships, and “place attachment” in capturing generational wealth
• Practical steps for starting conversations about estate gifts (without feeling awkward)
• How to engage younger generations through storytelling, values-based giving, and authentic community connection
• Real-world strategies rural leaders can use to keep local wealth local
Whether you’re a nonprofit leader, community advocate, donor, or simply care about the future of small towns, this episode offers clear insights and actionable tools for ensuring rural places thrive for generations to come.
🎧 Listen now to learn how intentional relationships, strong nonprofits, and powerful stories can help communities make the most of this once-in-a-generation opportunity.
Key Themes: rural philanthropy, donor relationships, estate planning, community vitality, generational giving, local wealth retention
MN State Share: https://mnstateshare.org/
LAL Planned Giving Toolkit: https://leavealegacymn.org/downloads/planned-giving-launch-kit/
Transfer of Wealth Data: https://extension.umn.edu/community-development/transfer-wealth