It's not always easy to determine the value of digital assets. The potential of overestimating or undervaluing your data can make it difficult to establish how much protection you need for a cyber intrusion.

Today's guest is Jeremiah Grossman. Jeremiah has spent over 25 years as an InfoSec professional and hacker. He is the Managing Director of Grossman Ventures. He is an industry creator and founder of White Hat Security and Bit Discovery. He has his black belt in Brazilian Jiu-Jitsu and is an avid car collector.

Show Notes:

• [0:53] - Jeremiah shares his background and what he does as the managing director of new venture capital, Grossman Venture.
• [1:55] - When he was 24, Jeremiah's business was victimized by a data breach.
• [5:30] - This experience taught him that if you treat your customers with integrity and have their best interests in mind, they will keep doing business with you.
• [7:43] - These things happen to countless businesses. It is important to keep customers and clients informed.
• [10:27] - Cybercrime is one of the only crimes where the victim doesn't always know they're a victim.
• [13:30] - When it comes to solving these problems, we have to narrow in on the problems that are worth solving and then work for a solution.
• [14:53] - Doing an asset evaluation is a good starting point. There is no algorithm to determine the value of digital assets.
• [19:18] - What role does AI play in this and what should people be wary of?
• [20:31] - How do we raise the cost on the adversary?
• [23:12] - There are ways to bait adversaries as well which is an inexpensive solution.
• [25:17] - These days, adversaries are nowhere physically near the data. They access it all through digital means.
• [27:28] - Jeremiah is optimistic about AI and in his perspective, AI is a tool that will help us determine solutions.
• [28:07] - Currently, cyber insurance has become compulsory.
• [30:48] - Jeremiah explains how things work in venture capital and the problems that are common.
• [34:11] - There are many things that we can do better in this space.
• [35:46] - Jeremiah shares advice for small and medium-sized businesses.

Thanks for joining us on Easy Prey. Be sure to subscribe to our podcast on iTunes and leave a nice review.

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