Daily Cuts

A Letter to Myself: How Lucas Saw refused to toe the line and turned his business around


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Lucas Saw is the CEO of Talking Toes socks company, which designs and sells colourful, whimsical socks with inspiration quotes. But Lucas had a rough start in business. In the earlier days, he faced debt and came close to despair — at one point, losing a $30,000 loan he took from his father. But he believed in the potential of his product, refused to abide by the status quo, and pushed the boundaries of what a sock company could be. He shares the most valuable personal and business lessons he gained from this journey in his letter to himself.

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