You'll learn from an entrepreneur how she built a black-owned, luxury brand. 

Beneath Your Mask is a Black-owned brand that sells clean, sustainable, eco-luxe skincare formulated to repair the damage to skin and hair caused by illness, medications, and environmental stressors. 

For more on Beneath Your Mask and show notes: https://www.shopify.com/blog/beneath-your-mask-bootstrapping?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

• How this entrepreneur used her own traumatic experiences to build a business that helps others going through the same experience 
• How do you make sure that contractors and employees are creating content that matches the voice and vision of your brand 
• The specific ecommerce challenges when running a luxury Black-owned brand 

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