Michele Hansen is the co-founder of Geocodio, a SaaS business that provides geocoding and data matching for addresses, co-host of the fantastic podcast Software Social and author of the book Deploy Empathy, which is all about how to do great customer interviews. We cover a lot of ground in this short episode, including how to write a book, building in public and mental health as a founder. Along with some concrete tips on how exactly you can do customer research.

What we covered in this episode:

• Michele’s podcast tour
• Building in public
• Why context is important for Twitter debates
• The real reason Michele wrote her book
• Starting with a newsletter
• How to do customer research
• How to understand your customers
• Changing their podcast support model
• Mental health as a founder
• Being a founder with ADHD

Recommendations

• Book: The Little Book that Builds Wealth; Charlie Wilson’s War
• Podcast: The Indicator
• Indie Hacker: Marie Ng

Follow Michele

• Twitter
• Personal site

Follow Me

• Twitter
• Indie Bites Twitter
• Personal Website
• Buy A Wallet
• 2 Hour Podcast Course
• PodPanda (hire me to edit your podcast)

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