Send us Fan Mail

If you're feeling a bit beaten up by the relentless negative news coverage on net zero and climate action, guess what? The data tells a more complicated and more hopeful truth. We sit down with Becca Massey-Chase, Head of Citizen Engagement at IPPR, to unpack their new research on public opinion, media narratives and the real risks to climate progress. If you care about climate action, democracy and what happens next for UK climate policy, this conversation sharpens the picture fast. 

We look into the perception gap: why politicians can believe voters have soured on ambitious decarbonisation even when the public remains broadly supportive. Becca explains how right-wing populism and partisan media try to reframe net zero as ideology, and why many of those attacks do not “land” unless they tap into something deeper: distrust in institutions and low confidence that government can deliver. 

We also talk about what climate communication can learn from this, including why messages around energy security and energy independence resonate. 

And is if all of that wasn't enough, we the switch to transport decarbonisation, where the same dynamics show up in miniature. Low traffic neighbourhoods, ULEZ, active travel and electric vehicles get dragged into culture war narratives, even as most people just want safe, reliable ways to get around. 

Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.