EPISODE #73: “A MIX OF UTILITY AND FEAR” – MARK DOLLINS ON AI IN COMMS

A year ago, many communicators were unsure if generative artificial intelligence was going to have staying power in our industry. There have been supporters, detractors and plenty of folks who simply haven’t been able to wrap their heads around the technology. So, with accessible and evolving AI a reality, we’re left asking, “Now what?”

“This is an opportunity to learn-and-lead versus wait-and-wonder,” our friend and colleague Mark Dollins says of AI in comms on this episode of EE Voice.

Mark and his team at North Star Communications Consulting recently collaborated with the University of Missouri  School of Journalism to research and publish “Artificial Intelligence & the Communicator,” a fantastic whitepaper that delves into the big opportunity and bigger feelings tied to the use of AI within employee communications.Continue Reading →

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