Marketing is a competition for people’s attention and today people give a great deal of attention to their cell phones. With the opportunity to get closer to an audience more than ever before mobile-first marketing should be a priority in your growth marketing efforts. The President of Purplegator, Bob Bentz offers us insight into how they operate their business, who they serve and how they, too, leverage mobile-first marketing. Purplegator are a Mobile First Marketing and Advertising Agency that use a variety of mobile and digital targeting strategies to make sure that your marketing is relevant to your target market. Their moto; relevance raises responses!