Why not dog meat? Molly Elwood is the vegan activists who created the website, Elwood’s Organic Dog Meat which launched in August 2021 and has gone super viral with over 1.3 million unique views. The Facebook page has over 42k followers, and one post has reached nearly 10 million people and has 21k comments and 42k shares! This fictional farm raises dogs for meat with claims like “local,” “organic,” “free-range" and "ethical." The idea was to satirize meat industry's messaging, encouraging consumers to explore their cognitive dissonance around the animals they choose to put on their plates. Molly and Hope discuss the emotional and visceral reactions that this unique campaign has created, the use of satire in political action and change, and how Molly herself fell for the humane hoax before going vegan. 

Resources:

www.elwooddogmeat.com

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