Jazz music, to some people can be considered as high culture/ high brow/ complex music, but educating the people about the different types of music that's been touched by jazz can help to dispel this myth. During the recent Penang Island Jazz Festival, Ali Johan caught up with John Cumming, festival director of the London Jazz Festival and director of Serious Productions, about the growth of the world renowned jazz festival and programming such a festival that would appeal to a bigger audience. 

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