A New Direction

Gretchen Anderson

Today we devote a great amount of time talking about "business culture". You may have recognized you need to change in your culture...but how? On this episode of A New Direction culture change, real culture change requires a long term approach.

Gretchen Anderson @gbrooksanderson is a Director at the Katzenbach Center at PwC's Strategy& and co-author with Jon Katzenbach of The Critical Few: Energize Your Company Culture by Choosing What Matters

The Critical Few

Gretchen will walk you through as a coach and consultant how to move your company culture from company culture traits, finding authentic informal leaders that can transform your business, and develop the keystone behaviors that can begin transforming your company.

The whole point of all this is determining each step of the way, what are the "Critical Few". What makes The Critical Few and this interview so special is Gretchen also talks about how by identifying these critical few behaviors we now have a measurable process by with we can see the effectiveness of culture change on your business!

Thanks for listening! Please what ever platform you are listening on please give us a positive review and 5 stars....I truly am grateful! ~Jay Izso

http://www.enlign.com

Please check out our corporate sponsor partner Enlign Business Brokers and Advisors. They have partnered with A New Direction with Jay Izso since the beginning. Thanks to their financial support we are now reaching the world helping people find A New Direction in their life, career, and business.

Enlign Business Brokers and Advisiors has literally helped thousands of people in the buying and selling of their business. Are you ready? Do you want to work with the best and most confidential business brokers? You should! And you should contact Enlign at www.ENLIGN.com

Gretchen Anderson

Today we devote a great amount of time talking about "business culture". You may have recognized you need to change in your culture...but how? On this episode of A New Direction culture change, real culture change requires a long term approach.

Gretchen Anderson @gbrooksanderson is a Director at the Katzenbach Center at PwC's Strategy& and co-author with Jon Katzenbach of The Critical Few: Energize Your Company Culture by Choosing What Matters

The Critical Few

Gretchen will walk you through as a coach and consultant how to move your company culture from company culture traits, finding authentic informal leaders that can transform your business, and develop the keystone behaviors that can begin transforming your company.

The whole point of all this is determining each step of the way, what are the "Critical Few". What makes The Critical Few and this interview so special is Gretchen also talks about how by identifying these critical few behaviors we now have a measurable process by with we can see the effectiveness of culture change on your business!

Thanks for listening! Please what ever platform you are listening on please give us a positive review and 5 stars....I truly am grateful! ~Jay Izso

http://www.enlign.com

Please check out our corporate sponsor partner Enlign Business Brokers and Advisors. They have partnered with A New Direction with Jay Izso since the beginning. Thanks to their financial support we are now reaching the world helping people find A New Direction in their life, career, and business.

Enlign Business Brokers and Advisiors has literally helped thousands of people in the buying and selling of their business. Are you ready? Do you want to work with the best and most confidential business brokers? You should! And you should contact Enlign at www.ENLIGN.com

https://emergingfranchises.com/

Franchising. Most all of us have thought about it. Whenever your car is sitting in the two lane drive thru for that fast food restaurant you stop think "I wonder how much money this place makes in a day? Man, I need to own one of these."

Well before you think you can just "buy" a franchise business. You probably should speak with an expert in Franchises. Enter Greg George, CEO/Owner/Founder of Emerging Franchises. For 17+ years Greg has navigated the waters of franchising to the point he can tell you if you would even be a good fit to be a franchise owner. Check out Emerging Franchises Facebook Page here.

In Episode 36 of A New Direction Greg gives you the inside track to understanding what you will need if you truly want to be successful in the franchising business. he also provides us with a few insights into his lifestyle and his alter ego "Mr. Positive".

I promised that you will be able to find his 8 requirements in order to have a successful franchise, and here they are:

* The Franchise must have a Good Name* The franchise must have a Great Product* The franchise must be Aesthetically Pleasing to the Eye* They must provide "superior" nearly "legendary" Customer Service* Low labor Cost* Low Food/Product Cost* A Great Location* Guerrilla Marketing

https://enlign.com/

And again we must thank our sponsor partner Enlign Business Brokers and Advisors. When you are looking to sell your business make sure you do it with the "real deal" team. Enlign Business Brokers and Advisors will get you the most money for your business with complete and total confidentiality! Learn more at ENLIGN.com

Today's t-shirt was brought you by the kind people at Island Athletic Club in Carolina Beach North Carolina Thank you Jen!!!

If you want me to where your t-shirt on the Facebook live program, just send an XL t-shirt to:Jay Izso2024 Macon Ridge RdRaleigh, NC 27613

https://emergingfranchises.com/

Franchising. Most all of us have thought about it. Whenever your car is sitting in the two lane drive thru for that fast food restaurant you stop think "I wonder how much money this place makes in a day? Man, I need to own one of these."

Well before you think you can just "buy" a franchise business. You probably should speak with an expert in Franchises. Enter Greg George, CEO/Owner/Founder of Emerging Franchises. For 17+ years Greg has navigated the waters of franchising to the point he can tell you if you would even be a good fit to be a franchise owner. Check out Emerging Franchises Facebook Page here.

In Episode 36 of A New Direction Greg gives you the inside track to understanding what you will need if you truly want to be successful in the franchising business. he also provides us with a few insights into his lifestyle and his alter ego "Mr. Positive".

I promised that you will be able to find his 8 requirements in order to have a successful franchise, and here they are:

The Franchise must have a Good Name The franchise must have a Great Product The franchise must be Aesthetically Pleasing to the Eye They must provide "superior" nearly "legendary" Customer Service Low labor CostLow Food/Product CostA Great LocationGuerrilla Marketing

https://enlign.com/

And again we must thank our sponsor partner Enlign Business Brokers and Advisors. When you are looking to sell your business make sure you do it with the "real deal" team. Enlign Business Brokers and Advisors will get you the most money for your business with complete and total confidentiality! Learn more at ENLIGN.com

Today's t-shirt was brought you by the kind people at Island Athletic Club in Carolina Beach North Carolina Thank you Jen!!!

If you want me to where your t-shirt on the Facebook live program, just send an XL t-shirt to:Jay Izso2024 Macon Ridge RdRaleigh, NC 27613

Podcasting? Should you or shouldn't you? Is it the right thing for your business? What do you need to know? Who do you ask? Thankfully on A New Direction we help you answer those questions with the help of our guest Cleveland's own radio legend Ray Carr.

Ray Carr is a veteran of the radio industry, he has conducted over 500 interviews with some of the greatest entertainment celebrities on the planet, from Petula Clark to Rich Little to Wayne Newton and everyone in between.

Ray Carr Show

On episode 35 of A New Direction Ray and I discuss interviewing techniques, What you should consider before you do a podcast. The amount of effort you need to consider before getting behind the microphone. Finding your niche and so much more!

If you have ever considered being on the radio, or doing your own podcast then this show will provide insights, cautions, and encouragement that will help you make sure you get off to the best possible start and the perseverance to so stay with it.

Special thanks to our corporate sponsor partner Enlign Business Brokers and Advisors.

www.ENLIGN.com

ENLIGN represents profitable privately-held companies with gross annual revenues in excess of $1,000,000. ENLIGN delivers the highest market value in the shortest amount of time, with complete confidentiality ®. Learn more online at ENLIGN.com

Podcasting? Should you or shouldn't you? Is it the right thing for your business? What do you need to know? Who do you ask? Thankfully on A New Direction we help you answer those questions with the help of our guest Cleveland's own radio legend Ray Carr.

Ray Carr is a veteran of the radio industry, he has conducted over 500 interviews with some of the greatest entertainment celebrities on the planet, from Petula Clark to Rich Little to Wayne Newton and everyone in between.

Ray Carr Show

On episode 35 of A New Direction Ray and I discuss interviewing techniques, What you should consider before you do a podcast. The amount of effort you need to consider before getting behind the microphone. Finding your niche and so much more!

If you have ever considered being on the radio, or doing your own podcast then this show will provide insights, cautions, and encouragement that will help you make sure you get off to the best possible start and the perseverance to so stay with it.

Special thanks to our corporate sponsor partner Enlign Business Brokers and Advisors.

www.ENLIGN.com

ENLIGN represents profitable privately-held companies with gross annual revenues in excess of $1,000,000. ENLIGN delivers the highest market value in the shortest amount of time, with complete confidentiality ®. Learn more online at ENLIGN.com

Episode 34 of A New Direction is totally focused on you and your mission. How are you right now in the four areas of your life? The physical, the mental, the emotional, and the spiritual?

Matthew Luhn wrote a book entitled "The Best Story Wins" in his book he makes a statement that I pose to you as a question. The statement is in Jay Izso paraphrase, "Your mission statement should be felt not just said". So we ask the question of our audience, "what is your mission", "is it something that you just say, or is it felt by others", and "what do you need to do to change it"?

Guests interacted from my Facebook Live channel like we do every Thursday at 2 pm EST. We get some great interaction and generate some great questions and ideas.

www.enlign.com

As we say every week, thank you to our sponsor partner Enlign Business Brokers and Advisors. We certainly appreciate them and as I ask you every week please let them know you heard them on A New Direction with Jay Izso.

ENLIGN Business Brokers and Advisors have helped literally thousands of clients in the sale and purchase of businesses. When it’s time to sell your business contact the professionals at ENLIGN Business Brokers and Advisors. Learn more online at ENLIGN.com

Episode 34 of A New Direction is totally focused on you and your mission. How are you right now in the four areas of your life? The physical, the mental, the emotional, and the spiritual?

Matthew Luhn wrote a book entitled "The Best Story Wins" in his book he makes a statement that I pose to you as a question. The statement is in Jay Izso paraphrase, "Your mission statement should be felt not just said". So we ask the question of our audience, "what is your mission", "is it something that you just say, or is it felt by others", and "what do you need to do to change it"?

Guests interacted from my Facebook Live channel like we do every Thursday at 2 pm EST. We get some great interaction and generate some great questions and ideas.

www.enlign.com

As we say every week, thank you to our sponsor partner Enlign Business Brokers and Advisors. We certainly appreciate them and as I ask you every week please let them know you heard them on A New Direction with Jay Izso.

ENLIGN Business Brokers and Advisors have helped literally thousands of clients in the sale and purchase of businesses. When it’s time to sell your business contact the professionals at ENLIGN Business Brokers and Advisors. Learn more online at ENLIGN.com

The world is in constant change.  And when it come to marketing there is no doubt that there is an ever changing world to overcome if you want to be successful as a business.  If you own a business or are the CEO of one, you know that one of your biggest headaches is marketing.  First, like most owners and CEO's the one thing they know for sure is that the marketing branch of their business does one thing really well...spend someone elses's money.  For many it is a necessary evil that affects the over all budget.  What is worse, with the advent of new technologies such as social media it doesn't always lend it self to a neat and tidy ROI.

Enter Ken Rutsky, author, speaker, business consultant, business owner who has for the last 20+ years been part of companies like IBM, Netscape, McAfee and others understanding the changes in B2B Marketing.

In Episode 33 of A New Direction Ken and I discuss marketing from his book "Launching to Leading - How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements".  The book is available in all formats and all bookstores so if your bookstore does not have it, ask for "Launching to Leading".

Ken Rutsky and I talk through changes that every marketer should know.  How the consumer has changed and how the marketer needs to adjuct.  Moving from SWOT to STEEP, and creating your Viewpoint Story Wheel.

This show is for everyone and anyone in marketing, or CEO, or owner of a business this episode is one of those you will have to listen to multiple times because of all the information.

As always we are so grateful to Enlign Business Brokers and Advisors for the partnership and support of A New Direction.  If you are looking to sell your business or buy a business use the professionals the real deal professionals who understand that confidentiality is so important...talk the business brokers and advisors at Enlign. For more information head on over to www.ENLIGN.com

The world is in constant change.  And when it come to marketing there is no doubt that there is an ever changing world to overcome if you want to be successful as a business.  If you own a business or are the CEO of one, you know that one of your biggest headaches is marketing.  First, like most owners and CEO's the one thing they know for sure is that the marketing branch of their business does one thing really well...spend someone elses's money.  For many it is a necessary evil that affects the over all budget.  What is worse, with the advent of new technologies such as social media it doesn't always lend it self to a neat and tidy ROI.

Enter Ken Rutsky, author, speaker, business consultant, business owner who has for the last 20+ years been part of companies like IBM, Netscape, McAfee and others understanding the changes in B2B Marketing.

In Episode 33 of A New Direction Ken and I discuss marketing from his book "Launching to Leading - How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements".  The book is available in all formats and all bookstores so if your bookstore does not have it, ask for "Launching to Leading".

Ken Rutsky and I talk through changes that every marketer should know.  How the consumer has changed and how the marketer needs to adjuct.  Moving from SWOT to STEEP, and creating your Viewpoint Story Wheel.

This show is for everyone and anyone in marketing, or CEO, or owner of a business this episode is one of those you will have to listen to multiple times because of all the information.

As always we are so grateful to Enlign Business Brokers and Advisors for the partnership and support of A New Direction.  If you are looking to sell your business or buy a business use the professionals the real deal professionals who understand that confidentiality is so important...talk the business brokers and advisors at Enlign. For more information head on over to www.ENLIGN.com