The natural resources landscape is evolving under new challenges with increasing demand from a growing population and a rising middle class. Sarah Boumphrey, global head of countries and consumers research at Euromonitor, explains that natural resources are faced with supply anxieties and mounting environmental concerns. The dynamics between supply and demand generally affect prices for consumer goods. Boumphrey adds that companies can help themselves by focusing on sustainability. 

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.