Every industry has its assumptions. Market research is no different. 

In this special Euromonitor audio feature, you’ll hear from Gayatri Bhasin Darke, Director of Research Transformation, who breaks down seven myths about research, data science, forecasting and AI—unpacking the reality behind these common beliefs. Drawing on years of experience and practical examples, she explains how insights are built, how forecasts are developed and why context matters as much as the numbers themselves.  

Whether you work in strategy, innovation, consumer insights, market intelligence or consulting, this episode offers a behind-the-scenes look at the methods, specialist expertise and human judgement that turn information into better decisions. 

To learn about our market intelligence, visit euromonitor.com.  

For more information on our research methodology, visit euromonitor.com/who-we-are/research-methodology.  

00:00:39 Myth 1: The bigger the sample, the better the data 

00:02:51 Myth 2: One good dataset is all you need 

00:05:07 Myth 3: Categories mean the same thing everywhere 

00:07:20 Myth 4: Reliable data is 100% accurate 

00:09:23 Myth 5: A forecast is just an educated guess 

00:11:38 Myth 6: The data speaks for itself 

00:13:07 Myth 7: AI can do this already 

Lots of brands claim to be number one… but can they prove it?

At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. 

Visit euromonitor.com/claims to learn more.

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in

Online grocery sales in the US are expected to grow more than 100% by 2030. But what’s behind that acceleration?  

In this episode, Euromonitor experts Matthew Barry and Michelle Evans answer pressing questions on the future of grocery e-commerce.  

Press play for their take on Gen Z’s spending potential, whether GLP-1 adoption could reshape demand, the influence of AI on shopping journeys and why store brands continue to gain momentum. 

This episode features the audience Q&A from our US online grocery webinar on 22 July. Watch the full session for detailed sales data across cities, a typical shopper profile in this market and insights into the path to purchase. 

Chapters 

00:00:00 - Introduction 

00:00:33 - How will Gen Z's online grocery spending evolve as they move through life stages? 

00:02:07 - How will current US economic conditions impact e-commerce growth? 

00:03:20 - If health and wellness matter so much, why do price and convenience still win? 

00:05:08 - Will rising GLP-1 adoption slow online grocery spending? 

00:06:19 - Are traditional, emerging or niche brands driving online grocery growth? 

00:07:53 - Does Sam's Club Scan & Go count as an online grocery purchase? 

00:08:23 - How do we measure path to purchase from AI platforms like ChatGPT? 

00:09:32 - Can meal kits make a comeback? 

00:11:10 - How is pet food influencing online grocery sales growth? 

00:12:28 - Which retailer is best positioned to lead grocery e-commerce? 

00:14:14 - Could GLP-1 users' product research habits create new e-commerce opportunities? 

00:18:36 - What share of condiment and sauce sales happen online? 

00:19:31 - How to learn more 

Lots of brands claim to be number one… but can they prove it?

At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. 

Visit euromonitor.com/claims to learn more.

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in

Sportswear is projected to surpass USD460 billion in global sales by 2030, but where will that growth come from? 

In this episode, Euromonitor’s fashion expert Marguerite Le Rolland tells you about the three largest growth regions: North America, Asia and Europe. See which markets are driving expansion, how consumer demand is evolving and where brands are uncovering new opportunities. 

You'll also hear how women's sports, racquet sports, outdoor activities and major events including the FIFA World Cup are creating new momentum. 

This episode features highlights from our sportswear webinar on 10 June. Watch the full session for additional insights on Nike, Adidas, Hoka and other leading competitors, along with five strategies to help brands compete in the sportswear market. 

00:00.00 Intro and overview

00:02.08 North America

00:09.22 APAC

00:13.06 Europe

Lots of brands claim to be number one… but can they prove it?

At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. 

Visit euromonitor.com/claims to learn more.

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in

Loyalty is no longer just about points and perks. 

As AI‑powered agents influence consumer decisions, the balance of power shifts—reshaping how trust is built, value is delivered and relationships are sustained. This change is already redefining loyalty across industries. 

Play this audio version of our webinar to explore how traditional loyalty models are being challenged—and what it takes to build emotionally resonant, trusted and AI‑enabled strategies for the future. 

What you’ll learn: 

• The decline of traditional loyalty models: who’s in control—your brand or the machine? 
• What challenges are disrupting loyalty ecosystems? 
• Is loyalty fatigue real? 
• Are brands ready for the consumer power shift? 
• How should you design relevant loyalty strategies? 

Featuring insights from senior leaders at Arcos Dorados (McDonald's LATAM), Saudia Group and Dynamic Yield by Mastercard, this session uncovers where loyalty is headed, who controls the relationship and how brands can stay relevant in an agent-driven world. 

Download the slides and watch the video recording of this webinar.  

Lots of brands claim to be number one… but can they prove it?

At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. 

Visit euromonitor.com/claims to learn more.

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in

This audio was recorded on 8 April 2026. For the most up-to-date insights, visit our hub.  
 
The US/Israel-Iran war has delivered a sharp shock to global travel, forcing airspace closures, driving fuel costs higher and accelerating rapid shifts in traveller behaviour. While the disruption is significant, Middle Eastern travel hubs are uniquely positioned to respond—supported by worldclass infrastructure, operational agility and proven crisis response capabilities.
 
In this audio version of our webinar, you’ll unpack the operational, economic and demand-side forces reshaping the region’s travel landscape and the strategies that will support recovery. 
 
Key insights you'll gain: 

• The immediate scale of disruption and what it means for costs, capacity and planning 
• How consumer behaviour is shifting towards intraregional travel and resilient segments 
• Practical strategies travel operators are using to accelerate recovery 
• How data, analytics and digital communication are turning crisis response into competitive advantage 
• Why the long-term outlook for travel in the Middle East remains strong despite short-term uncertainty 

Listen in for comprehensive insights into how the Middle East travel industry is responding to its most severe disruption since the pandemic—and how leading players are adapting to recover faster and stronger. 

Download the slides and watch the video recording of this webinar.  

Lots of brands claim to be number one… but can they prove it?

At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. 

Visit euromonitor.com/claims to learn more.

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in

AI is beginning to facilitate decisions and shape purchases before shoppers even reach a retailer. From AI-assisted search and recommendation engines to emerging agent-led discovery and checkout journeys, a new commerce model is forming—streamlining the funnel, redefining shopper trust and impacting visibility for brands and retailers.  

Play this audio version of our webinar with Semrush to understand how consumer intent, AI interfaces and digital behaviour are converging to reshape e-commerce and where the earliest disruption signals are appearing. 

Listen now to learn: 

• The shift from search-led funnels to agent-led commerce and how AI is beginning to drive discovery and purchase 
• The acceleration of AI-led discovery, revealed through early signals in AI-driven referral traffic and digital behaviour 
• Where FMCG disruption is emerging first and why beauty, health, pet care and food are early movers 
• What makes a category agent-ready, from trust and claims to comparison-led and problem-solution journeys 
• How roles are being reshaped across the ecosystem and the strategic questions brands, retailers and marketers must address in 2026 

FMCG markets are entering a new phase of digital transformation. Understanding how quickly this shift is happening, and where it will hit first, is critical for brands, retailers, marketers and platform leaders preparing for the next wave of commerce. 

Download the slides and watch the video recording of this webinar. 

Lots of brands claim to be number one… but can they prove it?

At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. 

Visit euromonitor.com/claims to learn more.

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in

This audio episode is extracted from a video. For the full experience, including charts and slides, watch the video! 

Faced with rising cost pressures and heightened uncertainty, luxury and fashion players now face their toughest test in decades - demanding bold moves in digital, emerging markets, climate urgency and lifestyle innovation to stay ahead.

Listen to our experts, Fflur Roberts (Global Insight Manager: Luxury Goods) and Marguerite LeRolland (Global Insight Manager: Fashion) discuss the key trends in luxury and fashion in 2026, and strategies to build growth and resilience.

Lots of brands claim to be number one… but can they prove it?

At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. 

Visit euromonitor.com/claims to learn more.

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in

Euromonitor presents the five crucial cross-industry trends every business leader needs to be aware of to thrive in today’s volatile environment. 

In this episode, you’ll hear directly from our experts as they reveal how these short-term shifts are shaping corporate agendas and redefining the path to success. 

Listen for actionable insights, real-world implications and human-led market intelligence to help your business stay relevant and ready to seize new opportunities. 

Want to dive deeper? Download our full report. 

Chapters: 

[00:00:02] What are trending topics? 

[00:00:55] Market volatility—understand how trade tensions, geopolitical risks and climate disruption are reshaping global business. 

[00:05:28] Beyond affordability—explore how evolving consumer expectations are pushing companies to redefine value beyond price. 

[00:10:35] Healthy longevity—discover the intersection of ageing populations, wellness innovation and business opportunities. 

[00:15:32] Intentional consumption—learn how consumer anxiety is driving a shift towards more mindful, controlled spending. 

[00:18:57] Next-gen online storefront—jump into the future of e-commerce and the profitability challenges facing retailers and brands. 

Follow us for more insights: 

📺 Subscribe for updates →    / @euromonitor    

🌐LinkedIn →   / euromonitor-international   

💻 Insights → https://bit.ly/4mdu1L1  

Lots of brands claim to be number one… but can they prove it?

At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. 

Visit euromonitor.com/claims to learn more.

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in

This episode contains audio extracted from a recent webinar. For the full version, including slides and other resources, click here. 

Complex and uncertain: two words that define the current outlook under Trump’s political agenda.

What’s the potential impact of Trump’s policies across industries and the macroeconomic landscape? Is a recession on the horizon? How can companies prioritise decisions or investments in this volatile economy?

Listen for insights into the real implications of US regulatory shifts on your business. Euromonitor experts share data-driven insights on four major concerns right now: tariffs, migration, deregulation and consumer demand.

You’ll leave this session with a clear view of challenges and opportunities ahead to guide your strategic planning.

What you'll learn on the impact of Trump policies:

• Outlook: Economic landscape with updated forecasts
• Tariffs: Disruptions in fashion, automotives and appliances
• Migration: Effects on tourism flows and home construction
• Deregulation: Focus on consumer health and ingredients against the backdrop of Make America Healthy Again (MAHA) proposals
• Consumer demand: Consumption shifts in alcoholic drinks and food

Lots of brands claim to be number one… but can they prove it?

At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. 

Visit euromonitor.com/claims to learn more.

Introducing Opportunity Minded, a new series from Euromonitor International designed for forward-thinking business leaders like you.  Each episode tackles a strategic approach or topic on corporate agendas.  You’ll hear from our experts who share in

Disclaimer: Panel was recorded on 8 May 2025 before the US-China trade agreement on tariff rollbacks for a 90-day period was announced on 12 May 2025.

Hear this panel to unpack the impact of Trump’s tariffs on the global trade landscape. You’ll gain insights that can help you operate in today’s volatile economy as policy shifts continue at speed.

Euromonitor experts discuss the ripple effects of evolving US tariffs, review the latest economic forecasts and outline market opportunities for your organisation.

Supply chains, pricing strategies and investments face intense scrutiny amid this uncertainty. And business leaders are left with the impossible task of trying to predict what’s ahead.

Impulsive, reactive decisions could be detrimental to long-term success—especially when new exemptions or changes in tariffs are happening by the day. Case in point: just four days after we recorded this panel, the US and China announced an agreement to reduce tariffs for a 90-day period (bookmark our hub for updated analysis).

Tune in to our lively talk that addresses some of the questions we’re all asking right now.

Find answers to your business concerns:

· Are these tariffs hitting global economic projections?

· What’s the impact on companies and consumers?

· How could pricing and inventory shift in the coming months?

· Where do opportunities exist in this marketplace?

· Which tactics or tools help you mitigate risks and build resilience?

Companies can transform tariff shocks into a foundation for sustained competitive advantage with comprehensive market intelligence.

Meet the Euromonitor experts:

· Bill Carroll, manager – government & trade

· Dr. Bolutife Onaneye, senior consultant

· Lan Ha, head of insights – economies & consumers

· Matt Tripodi, senior global territory director – government & trade

· Quinton Walker, consulting project manager – financial services

· Sowmya Ramaswami, consulting practice manager – global trade & exports