The K9PT Academy Podcast: Business lessons for canine rehab therapists

A New Era of Canine Rehabilitation


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We have hit episode 100, and I thought it would be a great opportunity to discuss the current state of the industry and how we can stand out from the competition in this new era of canine rehabilitation! Listen to the episode as we discuss:

  • The importance of us needing to prove to ourselves that something can be accomplished
  • The current state of veterinary industry with private equity, corporate buyouts, and consolidation
  • How consolidation and private equity has forced business owners to become better at running their businesses
  • The importance of standing out with your customer journey and marketing strategy
  • The freedom and benefits of calling your own shots
  • How building a solid team culture will influence recruitment and retention 
  • How relationship based marketing with a nurturing process will allow you to build the business of your dreams
  • The new era of marketing with Google ads with Performance Max and Generative AI, and why you need to take advantage of it
  • If you are interested in having someone running your google ad accounts, please fill out the inquiry form below. We will be in touch to see if you would be a good fit for those services, and after we chat I will honestly say if it would be good for you to implement google ads for your business, and if it isn’t I can help give you the resources that would be more helpful for you at this time.

    Google Ads Inquiry Form: https://forms.gle/e82gxHDyReGoXQkP6 

    Marketing 101: Turning on your Google Machine: https://www.k9ptacademy.com/google-machine 

    ...

    Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:

    1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet

    2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected] 

    3) Share this episode with a colleague who might also find it helpful :-)

    4) Leave us a 5-star review so we can expand our reach and help more folks

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    The K9PT Academy Podcast: Business lessons for canine rehab therapistsBy Dr. Francisco Maia, PT, DPT, CCRT

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