Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
Back when I started my journey as business owners I knew nothing about business or marketing, but I I went on a mission to learn more and more about business and marketing which led me towards this pathway of coaching and mentoring other canine rehabpreneurs along this journey. I have been doing so since 2019, and through the years I have noticed one key thing that most canine rehabpreneurs fail to understand when it comes to marketing: confusing traditional marketing, which I also call advertising, with what I can "real marketing". Listen to the full episode as we discuss:
Why traditional marketing is simply about promoting and advertising services, whereas real marketing differentiates your business and attracts the right clients How adapting a real marketing strategy will help you stand out from the competition as the field of canine rehabilitation continues to growWhy we need to move beyond marketing canine rehabilitation along with the services and modalities of treatment that we provideThe importance of understand why a packed calendar and long waitlist do not equal success if you are undercharging for your servicesHow real marketing goes beyond simply attracting new clients and instead attract clients who are happy to pay you what you are worthHow fear and false beliefs around pricing hold many canine rehab therapists back, and how real marketing can help overcome this challengeHow implementing strategic real marketing strategies can transform your business from exhausting to fulfillingBook a FREE strategy call: https://calendly.com/thek9pt/strategy-call
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks