The K9PT Academy Podcast: Business lessons for canine rehab therapists

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! 

As we wrap up the year and look ahead to 2026, one topic keeps coming up over and over again: raising prices. Most canine rehabpreneurs know they need to increase their fees—but the real struggle isn’t the math. It’s the mindset, confidence, and guilt that come with charging more during uncertain economic times.

In this final episode before our holiday break, I share key lessons from a powerful group coaching call with our Incubator Mastermind, along with insights from The Soul of Money by Lynne Twist. We dive into the scarcity beliefs that keep rehabpreneurs undercharging, the healer’s dilemma around money, and how to approach pricing with integrity, sufficiency, and confidence so you can build a sustainable business—and a better life.

Listen to the full episode as we discuss:

💰 Scarcity Keeps You Stuck
Beliefs like “there’s not enough,” “more is better,” and “that’s just the way it is” quietly drive underpricing, burnout, and resentment.

🔥 You Can’t Serve at Your Best While Undercharging
Being overworked, exhausted, and financially stressed limits your ability to help dogs at the level they deserve.

🧠 The Healer’s Dilemma Is Real
Wanting to help doesn’t mean sacrificing yourself—charging appropriately amplifies your impact, not your greed.

⚖️ Price With Integrity, Not Fear
Aligned pricing is built on value alignment, energy alignment, and integrity alignment—and it should feel clean, honest, and sustainable.

🔋 Money Reflects Belief and Energy
Clients respond to confidence, clarity, and conviction—not apologies or hesitation around pricing.

📈 Higher Prices Increase Commitment
When clients invest more, they tend to show up more—with better compliance, better outcomes, and longer relationships.

🌱 Sufficiency Is a Mindset, Not a Number
You already have enough expertise, value, and impact to charge fairly—right now.

🚀 Mindset Sets the Ceiling for Pricing
Without belief in your value and a strong client journey, pricing will always hit a limit—and that’s where strategy and mentorship matter most.

The 3rd and new edition of Canine Sports Medicine & Rehabilitation" is now available and you can order your copy using this link!

Are you ready to join the Business Sherpa and work directly with me to help you grow and scale a profitable and sustainable canine rehab business? Then just follow this link to fill our our Business Sherpa Inquiry form and we will be in touch: https://www.thek9pt.com/business-sherpa/ 

Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ 

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ 

Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator 

Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy 

Download our FREE guide on how to turn on your Google machine and stop relying on vet referrals → https://www.k9ptacademy.com/google-machine 

...

Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:

1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet

2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected] 

3) Share this episode with a colleague who might also find it helpful :-)

4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! 

As we continue our series on planning for a successful 2026, today’s episode dives into one of the most underestimated skills in entrepreneurship: the ability to keep momentum going and take imperfect action. Inspired by recent discussions inside our Incubator Mastermind—and my own journey navigating newborn twins, a growing clinic, and everyday life—this episode breaks down why perfectionism slows us down, how momentum creates opportunities, and why “I get to” is the mindset shift that changes everything.

Whether you're solo or leading a team, whether you're overwhelmed or thriving, this episode will help you stay focused, stay grounded, and keep moving forward—one imperfect action at a time.

Listen to the full episode as we discuss:

🚀 Momentum Matters More Than Perfection
Success comes from consistently moving forward—not from waiting for the perfect plan. Small steps compound into big outcomes.

🔥 Imperfect Action Creates Progress
Booking a Lunch & Learn before the presentation is ready… raising prices before you feel 100% ready… hiring help before your caseload is overflowing—these actions create clarity, confidence, and growth.

🧠 Stop Sabotaging Yourself with “What Ifs”
Fear-based thinking (“What if clients leave?” “What if I fail?”) keeps you stuck. Taking action—even imperfect action—reveals the next right step.

👣 Your Past Success Is Built on Imperfect Action
Hiring early, opening the clinic, launching programs—none of it happened with perfect timing. Your biggest breakthroughs came from leaps of faith, not flawless execution.

⏳ Time Freedom Comes from Letting Go of Perfect
Especially during seasons like parenthood, flexibility and adaptability are essential. Progress becomes possible when you drop the idea of needing to “have it all together.”

💬 “I Get To” vs. “I Must” Mindset
Reframing tasks as something you get to do (not have to do) transforms burdens into opportunities and keeps your mindset positive, grateful, and resilient.

🎯 Momentum Protects Your Mindset
Being in motion keeps your confidence high, helps you avoid overwhelm, and prevents you from slipping back into fear or stagnation.

🌱 You’re Building a Business That Supports Your Life
Imperfect action allows your business to evolve with your personal journey—not compete with it. You’re creating freedom, sustainability, and growth on your terms.

The 3rd and new edition of Canine Sports Medicine & Rehabilitation" is now available and you can order your copy using this link!

Are you ready to join the Business Sherpa and work directly with me to help you grow and scale a profitable and sustainable canine rehab business? Then just follow this link to fill our our Business Sherpa Inquiry form and we will be in touch: https://www.thek9pt.com/business-sherpa/ 

Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ 

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ 

Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator 

Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy 

Download our FREE guide on how to turn on your Google machine and stop relying on vet referrals → https://www.k9ptacademy.com/google-machine 

...

Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:

1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet

2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected] 

3) Share this episode with a colleague who might also find it helpful :-)

4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! 

In this episode, we continue our theme of planning for 2026—but through a different lens: building a business that supports your life, your family, and your personal journey, not the other way around.
I share reflections from the past few months of raising twins, lessons from my original “Walk of Freedom” back in 2017, and why freedom—mindset freedom, time freedom, and personal freedom—is one of the greatest gifts entrepreneurship can offer.

If you’ve ever felt stuck, overwhelmed, or trapped in the hamster wheel of business ownership, this episode will remind you that you deserve a business that gives you life—not one that drains it.

Listen to the full episode as we discuss:

🧠 Build a Business That Fits Your Life
Your business should be designed to support your personal journey, not consume it. Freedom comes from aligning your work with what matters most.

🕊️ Freedom Comes in Many Forms
Mindset freedom, time freedom, and personal freedom are essential to creating a business—and life—that feels sustainable and fulfilling.

🔥 Your ‘Walk of Freedom’ Moment Matters
That moment when you choose yourself is often the catalyst for long-term growth, confidence, and clarity in your entrepreneurial path.

🚀 Fear & Excitement Can Coexist
Stepping into the unknown brings fear, doubt, and uncertainty—but also opportunity, pride, and possibility. Lean into all of it.

🔁 Avoid the Hamster Wheel Trap
Working more is not the goal. Building systems, support, and structure that give you space to breathe is what creates true sustainability.

💛 Your Business Is a Vehicle, Not Your Identity
A successful canine rehab business should help you achieve financial, personal, and emotional freedom—not tie you to endless hours and burnout.

🌱 You Deserve to Grow Into Your Best Year Ever
Whether you're stuck, scaling, or rebuilding, you deserve a business that is meaningful, profitable, and supportive of your life’s purpose.

The 3rd and new edition of Canine Sports Medicine & Rehabilitation" is now available and you can order your copy using this link!

Are you ready to join the Business Sherpa and work directly with me to help you grow and scale a profitable and sustainable canine rehab business? Then just follow this link to fill our our Business Sherpa Inquiry form and we will be in touch: https://www.thek9pt.com/business-sherpa/ 

Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ 

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ 

Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator 

Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy 

Download our FREE guide on how to turn on your Google machine and stop relying on vet referrals → https://www.k9ptacademy.com/google-machine 

...

Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:

1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet

2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected] 

3) Share this episode with a colleague who might also find it helpful :-)

4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! 

As we continue preparing for 2026, today’s episode dives into one of the most overlooked—and most powerful—skills a rehabpreneur can develop: finding the unasked question.
Because too often we stay stuck, overwhelmed, or spinning our wheels not because we don’t have answers… but because we’re asking the wrong questions.

In this episode, we explore how to use Thinking Time, strategic reflection, and better question-framing to unlock clarity, reduce overwhelm, and move your business forward with confidence.

Listen to the full episode as we discuss:

🧠 Strategic Thinking Creates Space
Your biggest breakthroughs won’t happen in chaos—they happen during intentional Thinking Time, when you slow down enough to see patterns and opportunities.

🔍 Find the Real Problem
Most business owners stay stuck because they’re solving the wrong question, not the real issue beneath the surface.

⛏️ Reframe Statements into Questions
Replace “I’m not good at marketing” with “How might I learn X so I can achieve Y?”
This opens clarity, solutions, and accountability.

🚀 Unasked Questions Expand Possibilities
The right question doesn’t just simplify a challenge—it gives you multiple pathways forward and reveals smarter solutions.

💡 Problems Aren’t Bad—They’re Data
Every challenge is solvable once you uncover the true question, making you more adaptable and resilient as your business grows.

📈 Thinking Time Prevents the Hamster Wheel Trap
Without it, you’ll stay reactive, overwhelmed, and stagnant. With it, you can think ahead, plan better, and navigate 2026 strategically.

The 3rd and new edition of Canine Sports Medicine & Rehabilitation" is now available and you can order your copy using this link!

Are you ready to join the Business Sherpa and work directly with me to help you grow and scale a profitable and sustainable canine rehab business? Then just follow this link to fill our our Business Sherpa Inquiry form and we will be in touch: https://www.thek9pt.com/business-sherpa/ 

Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ 

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ 

Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator 

Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy 

Download our FREE guide on how to turn on your Google machine and stop relying on vet referrals → https://www.k9ptacademy.com/google-machine 

...

Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:

1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet

2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected] 

3) Share this episode with a colleague who might also find it helpful :-)

4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! 

As we continue the theme of planning ahead for 2026, today’s episode goes deeper—beyond goal setting—to explore what happens when things don’t go according to plan. Because let’s face it: no matter how well we plan, life and business will throw curveballs. What matters most isn’t the setback—it’s how we respond to it.

In this episode, I share personal stories of when my plans derailed, the lessons learned from rebuilding stronger, and how to develop the resilient mindset every rehabpreneur needs to thrive through uncertainty.

 Listen to the full episode as we discuss:

💪 Embrace the Rollercoaster
Success isn’t linear. Every entrepreneur experiences ups and downs, and your ability to adapt will define how far you go.

🔥 Fail Forward
See challenges as opportunities to grow, not reasons to quit. Life isn’t happening to you—it’s happening for you.

🧘‍♂️ Practice Self-Acceptance
Stop chasing external validation. True confidence comes from believing in yourself—not in what others think of you.

🧭 Choose an Active Mindset
You can’t control every event, but you can control your response. Taking ownership gives you power over your direction.

🫶 Detach Emotionally, Decide Logically
Don’t take things personally—whether it’s client pushback, team issues, or rejection. Stay grounded in your values and vision.

💭 Growth Requires Reflection
Mindset work is just as vital as marketing or systems. Without it, even the best strategy won’t create lasting success.

The 3rd and new edition of Canine Sports Medicine & Rehabilitation" is now available and you can order your copy using this link!

Are you ready to join the Business Sherpa and work directly with me to help you grow and scale a profitable and sustainable canine rehab business? Then just follow this link to fill our our Business Sherpa Inquiry form and we will be in touch: https://www.thek9pt.com/business-sherpa/ 

Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ 

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ 

Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator 

Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy 

Download our FREE guide on how to turn on your Google machine and stop relying on vet referrals → https://www.k9ptacademy.com/google-machine 

...

Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:

1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet

2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected] 

3) Share this episode with a colleague who might also find it helpful :-)

4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! 

When most canine rehab business owners think of marketing, they think of one thing — getting new clients. But the truth is, marketing plays a far deeper and more powerful role in your business than you might realize.

In this episode, I share five ways that marketing becomes the foundation of everything you do — from raising your prices to building a team that truly aligns with your mission. As the economy and veterinary industry continue to shift, understanding this will be the difference between a business that survives and one that thrives. Listen to the full episode as we discuss:

💰 Marketing Helps You Charge What You’re Worth
You can’t just raise prices and hope clients agree — you need a clear message that communicates your value and connects emotionally with pet owners’ pain points and goals.

💌 Marketing Nurtures Relationships, Not Just Leads
The goal of your first call isn’t just to book an eval — it’s to start a relationship. Use follow-up systems and automated email sequences to stay top-of-mind and build trust.

📅 Marketing Drives Better Client Commitment
Your message sets the tone for how long clients stay. Clear communication about your process, plan of care, and long-term outcomes reduces drop-offs and increases follow-through.

🏠 Marketing Attracts the Right Type of Clients
When your message highlights empowerment, education, and long-term results, you’ll naturally attract pet owners who value that — leading to better compliance and satisfaction.

👥 Marketing Helps You Recruit the Right Team
A strong brand and story not only attract clients but also like-minded staff who share your mission and values — creating a stronger culture and community impact.

The 3rd and new edition of Canine Sports Medicine & Rehabilitation" is now available and you can order your copy using this link!

Are you ready to join the Business Sherpa and work directly with me to help you grow and scale a profitable and sustainable canine rehab business? Then just follow this link to fill our our Business Sherpa Inquiry form and we will be in touch: https://www.thek9pt.com/business-sherpa/ 

Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ 

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ 

Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator 

Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy 

Download our FREE guide on how to turn on your Google machine and stop relying on vet referrals → https://www.k9ptacademy.com/google-machine 

...

Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:

1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet

2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected] 

3) Share this episode with a colleague who might also find it helpful :-)

4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! 

As we approach the end of the year, it’s easy to treat the last few months like the “final stretch” — to just survive and cross the finish line. But that mindset is exactly what causes so many business owners to start the next year already behind.

In this episode, I share lessons and strategies related to why it’s never too early to start planning for success in 2026. You’ll learn how to shift your focus from simply doing more to thinking better, by understanding the critical difference between tactical and strategic planning. Listen to the full episode as we discuss:

🧠 Strategic Planning = Thinking Time
Take time to reflect, analyze, and map out your goals. Look at your numbers, lessons, and opportunities to create a clear blueprint for 2026.

📅 Tactical Planning = Doing Time
Scheduling tasks and deadlines is important—but without a strategic foundation, you’ll stay busy without real progress.

🔍 Data Drives Direction
Use key metrics like sessions, leads, and revenue to make informed decisions instead of running your business on gut feelings.

🚀 Stop Treating December as the Finish Line
Most business owners coast through the end of the year. Instead, use this time to prepare, not recover, so you hit January ready to go.

🎯 Be Intentional, Not Reactionary
The goal isn’t to just work harder—it’s to work smarter, align your actions with your long-term vision, and build a business that moves forward with purpose

The 3rd and new edition of Canine Sports Medicine & Rehabilitation" is now available and you can order your copy using this link!

Are you ready to join the Business Sherpa and work directly with me to help you grow and scale a profitable and sustainable canine rehab business? Then just follow this link to fill our our Business Sherpa Inquiry form and we will be in touch: https://www.thek9pt.com/business-sherpa/ 

Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ 

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ 

Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator 

Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy 

Download our FREE guide on how to turn on your Google machine and stop relying on vet referrals → https://www.k9ptacademy.com/google-machine 

...

Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:

1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet

2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected] 

3) Share this episode with a colleague who might also find it helpful :-)

4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! 

As the twins start childcare and TheK9PT completed its 8th anniversary, I’ve been reflecting on how the days are long, but the years are short—both in parenthood and business. Eight years have passed since I left my job to start TheK9PT, and while some days felt endless and overwhelming, looking back it’s incredible to see how much growth and transformation came from those moments.

In this episode, I share lessons learned from both parenthood and entrepreneurship about slowing down, building resiliency, asking for help, and letting go of ego—so you can build a business that supports your life, not consumes it. Listen to the full episode as we discuss:

🐢 Slow Down to Speed Up
Growth isn’t about rushing through challenges—it’s about pausing, reflecting, and being intentional with your next move.

♟ Play Chess, Not Checkers
Strategic thinking wins in the long run. Every move in business creates a ripple effect, so think long-term instead of reacting short-term.

💪 Build Your Resiliency Muscle
Each setback or “no” you experience—whether from a client, a vet, or a team member—is an opportunity to expand your capacity and strengthen your courage.

👨‍👩‍👧‍👦 Ask for Help and Build Your Support System
You can’t do it all. Surround yourself with people who will lift you up, whether at home or in your business, and don’t hesitate to ask for help when you need it.

🧠 Let Go of Ego to Grow
True leadership means trusting others, delegating responsibility, and realizing that not everything needs to go through you. Growth requires humility as much as ambition.

🌱 Embrace the Journey
Both parenthood and business are filled with ups and downs, but it’s how we respond in the tough seasons that defines our success—and who we become in the process.

The 3rd and new edition of Canine Sports Medicine & Rehabilitation" comes out and you can pre-order your copy using this link!

Are you ready to join the Business Sherpa and work directly with me to help you grow and scale a profitable and sustainable canine rehab business? Then just follow this link to fill our our Business Sherpa Inquiry form and we will be in touch: https://www.thek9pt.com/business-sherpa/ 

Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ 

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ 

Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator 

Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy 

Download our FREE guide on how to turn on your Google machine and stop relying on vet referrals → https://www.k9ptacademy.com/google-machine 

...

Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:

1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet

2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected] 

3) Share this episode with a colleague who might also find it helpful :-)

4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! 

Every business owner dreams of steady, predictable growth—but real success as a canine rehabpreneur doesn’t happen in a straight line. Growth comes in waves: the peaks feel amazing, and the valleys… well, that’s where the real work (and transformation) happens.

In this episode, Dr. Francisco dives into the concept of “Growth Valleys”—those tough, uncomfortable seasons when things slow down, stress increases, and doubt creeps in. But instead of running from them, we explore how these valleys are essential for long-term success and leadership growth. Listen to the full episode as we discuss:

📈 Growth Is Not Linear
Your business journey will always have peaks and valleys. Accepting this reality helps you respond proactively instead of reacting emotionally.

🧠 Valleys Create Learning Opportunities
Each slowdown gives you a chance to rebuild, reset, and realign your business toward the next phase of growth.

💪 Growth Brings New Problems (and That’s Okay)
Every new level will require new solutions—from managing leads and hiring to scaling your systems and team.

🚀 Be Proactive, Not Reactive
When challenges hit, don’t panic. Anticipate and prepare for valleys so you can adapt quickly instead of burning out.

😌 Mindset Matters Most
Seeing the valley as a “failure” creates anxiety and stagnation. Viewing it as a necessary step toward progress fuels resilience and creativity.

🌱 Experience Builds Confidence
The longer you’re in business, the more you learn how to handle uncertainty. Each challenge becomes another brick in your foundation for future success.

🔥 Reframe the Valley as an Opportunity
Instead of dreading downturns, embrace them as moments to grow as a leader, strengthen your systems, and prepare for your next peak.

The 3rd and new edition of Canine Sports Medicine & Rehabilitation" comes out and you can pre-order your copy using this link!

Are you ready to join the Business Sherpa and work directly with me to help you grow and scale a profitable and sustainable canine rehab business? Then just follow this link to fill our our Business Sherpa Inquiry form and we will be in touch: https://www.thek9pt.com/business-sherpa/ 

Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ 

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ 

Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator 

Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy 

Download our FREE guide on how to turn on your Google machine and stop relying on vet referrals → https://www.k9ptacademy.com/google-machine 

...

Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:

1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet

2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected] 

3) Share this episode with a colleague who might also find it helpful :-)

4) Leave us a 5-star review so we can expand our reach and help more folks

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! 

As entrepreneurs, caregivers, and rehabpreneurs, we often find ourselves juggling a thousand things at once — trying to care for everyone else while ignoring our own needs. This episode was inspired by a question that hit close to home: “What do you do when one baby needs you and the other is crying?” The truth? Sometimes you have to let one cry while you take care of what’s most urgent — and that lesson applies directly to business and life.

In this episode, I share why putting yourself first is not selfish, it’s essential — and how to design your business so you can thrive both personally and professionally. Listen to the full episode as we discuss:

😮‍💨 Prioritize Yourself First
Just like on a plane, you have to put your own mask on first — because you can’t help others if you’re running on empty. Taking care of yourself allows you to lead, serve, and create from a place of strength, not survival.

🏗️ Reevaluate Your Business Model
Ask yourself: Is my business built to support my life — or the other way around? Build a model that works for you, not one copied from a past job or someone else’s system.

🕒 Adapt to Your Season of Life
Your business needs will change as your life changes. Whether you’re raising kids, hiring staff, or shifting priorities, design your schedule and structure to match your current reality — not an outdated version of it.

📊 Know Your Numbers
Data brings clarity and peace of mind. Knowing your numbers helps you make better, more objective decisions — and keeps you from chasing growth just to feed your ego. Remember: more isn’t always better.

💡 Success = Sustainability + Fulfillment
Grinding harder isn’t the solution — building smarter is. The goal isn’t to have the biggest or busiest business, but one that allows you to live fully, feel fulfilled, and make an impact without burning out.

The 3rd and new edition of Canine Sports Medicine & Rehabilitation" comes out and you can pre-order your copy using this link!

Are you ready to join the Business Sherpa and work directly with me to help you grow and scale a profitable and sustainable canine rehab business? Then just follow this link to fill our our Business Sherpa Inquiry form and we will be in touch: https://www.thek9pt.com/business-sherpa/ 

Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ 

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ 

Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator 

Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy 

Download our FREE guide on how to turn on your Google machine and stop relying on vet referrals → https://www.k9ptacademy.com/google-machine 

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Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:

1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet

2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected] 

3) Share this episode with a colleague who might also find it helpful :-)

4) Leave us a 5-star review so we can expand our reach and help more folks