The K9PT Academy Podcast: Business lessons for canine rehab therapists

Pivot, Don’t Panic: Turning Setbacks into Momentum for the Rest of 2025


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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! 

We’ve officially hit the halfway mark of 2025 — and while this time of year is often full of reflection, for me, it’s also been filled with major life changes as we prepare for the arrival of our twins. In this episode, I share some personal stories and key lessons I’ve been reflecting on recently — both from life and business — and how those insights can help you reset and refocus your own goals for the remainder of the year. Whether your first half of 2025 has gone according to plan or completely off-track, this episode is about learning how to adapt, grow, and keep moving forward. Listen to the full episode as we discuss:

  • Plans are important — but flexibility is essential: No matter how much we plan, life and business will throw unexpected challenges. The key is to adapt with grace and resilience.

  • Your original plan from January probably looks very different now — and that’s okay: Most business owners have had to adjust due to hiring, space, caseload, or life events. Progress still counts, even if it looks different than expected.

  • Not achieving a goal doesn’t mean failure — it means an opportunity to reassess: Take time to reflect on what didn’t go as planned, what caused the delay, and what you can learn to move forward more effectively.

  • Your mindset is your biggest asset when facing delays or setbacks: Don’t let unfinished goals derail your motivation. Instead, reframe them as part of the journey.

  • Be kind to yourself and keep moving forward: It’s not about perfect execution. It’s about progress, learning, and making the second half of the year count.

  • Life and business are both unpredictable — build a strong foundation but be open to the journey changing shape.

    Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ 

    Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call

    Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ 

    Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator 

    Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy 

    ...

    Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:

    1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet

    2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected] 

    3) Share this episode with a colleague who might also find it helpful :-)

    4) Leave us a 5-star review so we can expand our reach and help more folks

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    The K9PT Academy Podcast: Business lessons for canine rehab therapistsBy Dr. Francisco Maia, PT, DPT, CCRT

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