The K9PT Academy Podcast: Business lessons for canine rehab therapists

Grunt Work vs Growth Work: Why Checking Off Tasks Isn’t Moving Your Business Forward


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Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation & physical therapy that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business! 

In this episode, I dive into one of the most important lessons I’ve learned as a canine rehabpreneur and a soon-to-be father of twins: how we manage and prioritize our time—our most valuable asset. Whether you’re just starting your business or scaling it to new heights, the difference between staying stuck and moving forward often lies in how we make choices about our time. This episode is all about learning to focus on growth—not just staying busy. Listen to the full episode as we discuss:

  • Time is the greatest equalizer—everyone gets 24 hours, but how we choose to use them makes all the difference.

  • Business growth is inversely related to daily busywork—more time in the weeds means less time leading your business.

  • Choice management beats time management—it’s not about doing more, it’s about doing the right things.

  • Success requires stepping back to think strategically, not just grinding through a checklist.

  • Every quarter, identify 2–3 key focus areas that will create a domino effect in your business growth.

  • Busy ≠ productive—many rehabpreneurs get stuck doing minor tasks while avoiding the major ones that actually drive change.

  • Plan time to think, learn, and grow, or another month, quarter, or year will pass with no progress.

  • Your business is a vehicle to create the life you want—don’t let it take you away from the life you envisioned.

    Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/ 

    Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call

    Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/ 

    Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator 

    Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy 

    ...

    Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:

    1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet

    2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected] 

    3) Share this episode with a colleague who might also find it helpful :-)

    4) Leave us a 5-star review so we can expand our reach and help more folks

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    The K9PT Academy Podcast: Business lessons for canine rehab therapistsBy Dr. Francisco Maia, PT, DPT, CCRT

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