In this episode, we sit down with Felicia and Matt, the team behind Hometown Board Shop, to explore how they’re rebuilding a true snowboard and freeski community in the Adirondack foothills. From gear education to local ride meetups and the return of grassroots competitions, they share their vision for bringing back the board-shop culture they grew up with.

You can find Hometown Board Shop at hometownboardshop.com or on Instagram and Facebook at @hometownboardshop.

0:00 How Hometown Board Shop got started

1:00 The decline of local board-shop culture

2:15 How the Inside Edge partnership works

3:20 Snowboard brands they carry & why

4:40 Park riding vs. street riding explained

6:35 Red Bull Heavy Metal & urban riding

8:00 New tech: step-ons, cambers & board shapes

9:45 Matching gear to rider style

11:20 Building community: meetups & clinics

12:40 Bringing back local competitions

14:20 Why the Adirondack snowboard scene dipped

16:05 Freeskiing vs. snowboarding

18:00 Family roots and shop culture

20:00 Early days: opening the shop on Nov 1

22:10 A Midwest riding story

24:10 Creating a true “home base” for riders

26:00 Their educator-first approach to gear

28:30 Gear choices for Northeast conditions

30:40 Future plans & local micro-adventures

41:15 Where to follow and shop with them