In episode 68 of the Buying Local podcast, host Mike Nelson interviews Jacque Ecuyer, founder of the 4s4Life Foundation, about Operation Give Back—a free, all-day military appreciation event at Slickfin Brewing Company featuring live music, food trucks, raffles, and community camaraderie for veterans and their families. Now celebrating its fifth anniversary, the event directs 100% of proceeds to local veteran organizations, fostering appreciation, shared stories, and real support in the Glens Falls/Upper Hudson Valley area.
You can find Jacque on Facebook and Instagram (@manupnotshutup), at 4s4life.com, and on the event site at operationgiveback.us.
0:00 Welcome to Buying Local with Mike Nelson
0:40 Introducing Jacque Ecuyer & 4s4Life
1:44 Why purpose keeps us sharp and young
2:30 What is Operation Give Back?
2:56 Fifth anniversary & exponential growth
3:44 Founding partners: Slickfin Brewing & Vested Veteran Grill
4:47 Event vibe: 1,500 people, rain or shine, huge patio
5:41 Raffles, silent auction & sponsor shirts
6:42 How it started over craft beer at the bar
8:51 Community support across Washington, Warren & Saratoga counties
10:29 Zero overhead: venue, bands & food all donated
12:04 Logistics, delegation & dream team
13:58 Choosing local beneficiaries
15:31 Shoutout to Adirondack Vets House
17:42 Future growth & April bowling kickoff “No Pins Left Behind.”
19:32 Shared values with Five Towers Media
21:24 New date: May 16th (between Mother’s Day & Memorial Day)
22:38 Full schedule, free entry, first $1,000 food covered by Adirondack Peer to Peer
23:46 How to get involved, donate, or sponsor
24:58 Moment of silence & emotional guitar Star-Spangled Banner
26:14 Closing thanks & where to find the event