Mark Cruz, Nikon's senior manager for digital cameras and interchangeable lenses joins the podcast this week to discuss Nikon's new flagship camera, the Z9. This new body is significant and different in many ways from its predecessors or even the competition.

Many of the things about these cameras that Nikon fans have come to know, love, and rely on are still there — but with a few "enhancements". One of those enhancements is a new approach to autofocusing tech that includes the incorporation of artificial intelligence and machine learning to bring a new level of accuracy to an already rock-solid autofocusing system.

About Mark Cruz

Mark Cruz, Nikon USA

Mark Cruz is the Senior Manager, Product Digital Cameras with Interchangeable Lenses (DCIL) at Nikon USA. In this role, Mark is responsible for bringing new digital imaging products to market, including the latest Nikon Z series mirrorless cameras and NIKKOR Z lenses. He also helps manage marketing and educational efforts for Nikon products across a variety of platforms and social media channels.

Previously he was a Senior Technical representative for Nikon Canada, responsible for spearheading business development through technical sales and services. In 2019, he moved to the U.S. to join the Marketing department at Nikon USA.

https://www.nikonusa.com

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