The KPI Cafe

A New Perspective on Automotive Retail Paid Search w/ Sarah Ciociola


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Paid search in automotive retail seems to have always been a point of contention. We often discuss wasted budgets, targeting issues, and reporting, which compels agencies and internal teams to continually try new products, lean into automations, and find nuances to optimizations.In this KPI Cafe, we invite Sarah Ciociola, PCG Digital's Media Director, to offer up a high-level look at their new approach to paid search, which tasks you to take on a fresh look at your Google Analytics Views, Goo...
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The KPI CafeBy Reunion Marketing