Sign up to save your podcasts
Or
Share The KPI Cafe
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The KPI Cafe
The KPI Cafe episodes
- Getting Context: The Modern Customer Journey and How to Reach Them w/ Albert ThompsonThe marketing world has been changing at a blistering pace. There are privacy updates that have reduced targeting and audience capabilities, the deprecation of the cookie, new advertising entrants, changes to current platforms, and so much more that you have to contend with in order to market effectively. Things will only become more complex just as the customer journey has these past few years (expedited by COVID-19).In this KPI Cafe, DrivenIQ's CEO Albert Thompson provides a full view of wh...37 min
- Healthcheck: Getting the Pulse of Automotive Retail w/ Paul J. Daly and Kyle MountsierThe past few years have heralded major changes in automotive retail: direct-to-consumer models and new entrants, EVs, supply constraints, GA4, and, of course, a pandemic, are a few of the myriad things to navigate. It's important to take a moment to reflect on the good that has come out of it, including both what good has already happened and what good lies on the horizon.In this KPI Cafe, Automotive State of the Union's (ASOTU) Paul J. Daly and Kyle Mountsier dive into these changes -- past,...37 min
- Measured Risk: A True Agent of Change w/ Dane SavilleRisks -- some big and some small -- are quite a common life occurrence. They come in the form of dating, employment, entrepreneurship, hobbies/activities, and so much more. Sometimes a risk pays off, and sometimes is doesn't. That's often the allure of a risk: the potential it has. We, however, don't want to blindly take risks as our chances of failure increase. It takes deliberation: we want it to be a measured risk.Dane Saville, Co-Founder of and Brand Manager for Reunion Marketing, takes u...26 min
- Amazon Advertising Answers: Our Most Alliterative Episode w/ Vasilios LambosAmazon offers a prime opportunity for advertisers in automotive retail to reach a multitude of local consumers who can help satisfy all profit centers of a dealership, as well as help dealers with inventory acquisition. This platform, including its Amazon Garage, and all of its network partners create a powerful programmatic channel that offers audiences and targeting to address consumers in the Awareness, Consideration, and Conversion stages of the path to purchase.Vasilios Lambos, CMO for C...45 min
- How to Help Ensure Your BDC is Set for Success w/ Wendy ReevesThe Business Development Center (BDC) continues to be a point of conversation for automotive retail. It turns out that there are more options, more nuance, and more best practices to consider and implement based on a dealer's individual needs because, after all, one size does not fit all. To help us dive more into this topic, we have Wendy Reeves, Founder of BDC Angels, to walk us through a high-level perspective on the BDC, then a quick pivot into many more of the details.If you've never uti...37 min
- AI in the Automotive Retail Customer Journey: Part 2 w/ Colby JoynerFor today's episode, we continue our foray into artificial intelligence (AI) with Konect.ai's Colby Joyner. In this Part 2, we go beyond setting the context of AI and into setting actual expectations, including its parameters, capabilities, limitations, integrations, and final tips for dealers considering this technology.We hope you enjoy as Colby navigates us through specific, real-world applications of AI and the obstacles he's encountered in his new role at Konect.ai. There will be no "Wha...23 min
- AI in the Automotive Retail Customer Journey: Part 1 w/ Colby JoynerArtificial Intelligence (AI) has quickly emerged as a primary subject in automotive retail over the past few years. For this KPI Cafe, we take our first sojourn into discussing AI with Colby Joyner, Vice President of Sales at Konect.ai. Throughout the episode, which has been divided into two parts, has Part 1 setting the context of what AI does, what it doesn't, and how to tell the difference between a true, transparent partner and those "other guys."As expected, Colby lays out myriad insight...26 min
- Rapid-Fire: Google Marketing Live Discussion Part 2 w/ Colin CarrasquilloIn this KPI Cafe, we return to the conversation of Google Marketing Live with Colin Carrasquillo, Digital Marketing Manager for the Nielsen Automotive Group. In this second part, Dane and Colin continue their dive into different elements, strategies, and updates shared during the most recent GML event -- plus some other relevant thoughts. Here's what you can expect:Conversation and ContextDeprecation of the Cookie First-Party DataInsightsAudience SegmentsPerformance Max CampaignsEase of ...25 min
- Rapid-Fire Google Marketing Live Discussion Part I w/ Colin CarrasquilloIn this KPI Cafe, Colin Carrasquillo, Digital Marketing Manger for Nielsen Auto Group, dives into some of the latest Google innovations with host Dane Saville. This discussion come on the heels of the 2022 Google Marketing Live event from Tuesday, May 25th. While the GML event helps guide the conversation, Dane and Colin discuss current usage of tools and products referred to during the event, as well as hits on a few more general topics based on what was presented.You'll hear perspectives an...31 min
- Service for Sourcing: Getting More Trade-Ins from Fixed Ops w/ Ken MauldinIn this KPI Cafe, Ken Mauldin, Corporate Fixed Operations Director for Purdy Group USA, offers up insights about the small change that he and his team made that created big results for the dealership: more trade-ins from the service department. He explains the balance of data analysis and observation that lead to a verbiage change in one of the questions consumers were asked to answer that now generates a reliable and consistent source of used inventory. The question, however, is ...33 min
About The KPI Cafe
From the publisher's feed
The KPI Cafe began as an endeavor to help automotive dealers understand the strategies, tactics, best practices, and nuances of digital marketing. It evolved into robust conversations with experts…
across the full spectrum of topics for automotive retail staff: leadership, finance, sales, SEO, SEM, social media, video, culture, and much more. You'll find a trove of actionable insights that can drive important -- and sometimes systemic -- change in how you approach the various aspects of your business. In addition, you can also learn about the journey some people have made in automotive retail from jockey to BDC Directors or from the sales floor to ownership or other unique paths to success. Host Dane Saville, a Co-founder of and Brand and Public Relations Manager for Reunion Marketing, brings a healthy dose of enthusiasm, vigor, and passion for getting the message out that can genuinely help your dealership. He summons his past as a professional wrestler to transfer the excitement through the microphone that some of his colleagues have described as "one of the best voices for radio."