In this KPI Cafe, host Dane Saville uses his conversations with Reunion Marketing's Social Media Department to bring insights and actionable tips that will help your dealership maximize the potency of your Facebook ads. With the Apple iOS 14.5 privacy update, you're losing 70%+ of your data on shoppers by sending them from Facebook to your website. You need a strategy that will feed your decision-making with precise data that you can analyze granularly with confidence. The path forward t...

In this KPI Cafe, Kaylee Felio, Sales & Marketing Manager for PartsEdge, dives into a topic that we've not previously broached before: the Parts Department. When the pandemic shut down sales, your fixed operations holistically became a profit center that finally began receiving it's much-deserved attention. As a result, there was more investment in marketing, tools, and staff; however, as with all things, there's still room for improvement.Kaylee helps us understand where some of the bigg...

In this episode of the KPI Cafe, Dr. Scott Garlock, the Executive Director of the Cleveland Jazz Orchestra, shares his insights and passion for the only true American art form. Whether you're an avid jazz listener or have never really witnessed the beauty of this form of musical improvisation, there is plenty to glean: the history of jazz, introducing yourself to jazz through fusion and funk, the way players meet creatively while playing, and much more.You'll also get to learn more about the ...

In this KPI Cafe, the CEO of Step One Automotive, Fernando Arellano Geddes, shares perspective on the ongoing education that he provides to folks across his organization. Throughout this episode, you'll hear about how "normal can do outstanding " with a formalized training process that not only focuses on the hard KPIs but also uplifts leadership skills and capabilities.That's not all: Mr. Geddes dives into the impact the learning has made on his people, as well as the tangible and inta...

In this episode of the KPI Cafe, Hannah Lifson, Marketing Director at Friendemic, leverages her deep and extensive experience at trade shows to lay out a pathway to optimizing your time spent at the various automotive conferences, including the big one: NADA. You'll get tremendous insights for all three stages of the conference process, which Hannah lays out for both vendors and dealers: (1) there's the planning stage that requires a number of steps for alignments, goals, and more; (2) you th...

In this episode of the KPI Cafe, host Dane Saville dives into a solo act to highlight five -- of the many -- core tenets of effective copywriting. These were hand-selected based on a look across websites, paid search copy, social media copy, and more; all five need a little extra attention because they are still pervasive in automotive digital marketing; however, these can apply and are beneficial to any small business seeking to improve their messages with extra nuance. Whether you're a Deal...

In this KPI Cafe, Greg Davison, an automotive leader for the past 15 years, offers up insights about leveraging his history to create a new schedule at the dealership. This episode covers the schedule he created, the impact on his team, the impact on his recruitment, how the scheduling works, and much more! If you need to hear a first-hand experience at how a change like this can greatly improve the morale of your people and benefit the dealership's retention and operation, Greg makes a very ...

Paid search in automotive retail seems to have always been a point of contention. We often discuss wasted budgets, targeting issues, and reporting, which compels agencies and internal teams to continually try new products, lean into automations, and find nuances to optimizations.In this KPI Cafe, we invite Sarah Ciociola, PCG Digital's Media Director, to offer up a high-level look at their new approach to paid search, which tasks you to take on a fresh look at your Google Analytics Views, Goo...

Can you define your organization's culture?Is the culture creating positive outcomes for your business?Culture is often a difficult aspect to manage because there are so many elements that comprise it, both tangible and intangible. While it starts at the top of the organization to align culture with core values, ever single member of your organization contributes towards culture and participates within it.To discuss this in greater detail, the KPI Cafe brings two new guests to share their per...

Are you a digital marketing coordinator being elevated to management?Perhaps you're a digital marketing manager/director moving from a single-point store to your first dealership group?Or maybe you're a seasoned digital marketing manager/director coming from a different industry?Regardless of the answer, you're taking on a role with unique challenges and myriad tasks that require the right tools, the right balance of time management, the right vendor partners, and the support of your leadersh...