This week's KPI Cafe brings a topic novel to the podcast: advertising liability. Dealers manage a myriad of tasks and responsibilities among all operations, and many of those are a result of regulations and mandates from OEMs, state legislatures, and the federal government. Since dealers are continually investing in their advertising, Tom Kline joins host Dane Saville to dive into the causes of and mitigation solutions to violations that you may have — or might eventually — commit.You'll hear...

This episodes kicks off the KPI Cafe season, featuring the show's first-ever panel of experts on three stigmas that still affect retail automotive: gender, pressure, and sales. To help discuss the problems — and solutions to — Fleming Ford, Sabrina Erskine, and Laurie Halter join host Dane Saville to offer real-world perspective and actual solutions to help dealers break the chains that may be holding back diversity in their employment, causing issues with recruitment, and overcoming the cari...

This episode of the KPI Cafe brings this batch of episodes to a conclusion. The theme prevalent throughout this season has been the elevation of people and strategies, and this interview with John Resurreccion is sure to help dealers elevate their own video content strategies. Whether you're just dabbling in video as an amateur or have a serious video content strategy built out, there are challenges, insights, and perspectives for all levels of learning. Here's what to expect: ...

The KPI Cafe returns to the BDC (Business Development Center) with Sarah Force, who leads a highly successful team that boasts high morale to boot. In this episode, you'll hear unique perspectives on how to better retain BDC staff, training, processes, and more that can help shape or updated how you approach your dealership's BDC. Whether you're a Dealer Principal or a BDC Director/Manager, you'll hear a range of insights that are applicable and can make true change in the metrics -- and the ...

With a market penetration of just, approximately, 30%, there is plenty of room to grow the service-side of your dealership. In this episode of the KPI Cafe, Herb Anderson joins host Dane Saville to talk about the tactics and strategy of your your fixed operations, diving into specific actionable takeaways that you can analyze for your dealership to help challenge your internal marketing team or marketing partner by asking the right questions while equipped with the right knowledge.Here's what...

You know that more people are shopping online. You know that the majority of the purchase process has shifted online (at least for most industries). So why are there still website providers for retail automotive who are not championing today's consumer behaviors? You need to ensure that you offer a frictionless experience across your site for both sales and service. 321 Ignition's CEO Lyamen Savy joins host Dane Saville to offer insights about issues you may be having with your current websit...

The original title for this episode was "Onward and Upward: Digital Marketing in 2021." This conversation, however, turned out to be much more than just digital marketing. Jason Harris and Dane Saville dive into myriad topics surrounding dealerships with lessons learned from navigating COVID-19 for nearly an entire year. From marketing mixture to BDC expectations to internal promotions and more, there is a lot to be learned, analyzed, and said about where the industry is now at the beginning ...

In this episode, host Dane Saville is joined by Brian Toole to talk all-things Over-the-Top. This is an opportunity for every dealer to target local consumers who use streaming apps, which is a fast-growing trend among American households as more broadcasting companies push their original content to be exclusively streamed. Now is the time to get a grasp on what this strategy is, how well it can target, how to budget, and what success looks like. 3:55 Brian Toole's Automotive Origin Stor...

In automotive retail, we often hear a lot of buzzwords and phrases. These can often be misunderstood or even misused as people latch onto them. In this episode, Dan Moore and Micah Birkholz join host Dane Saville to help clarify and even dispel what it means when you "hustle and grind" or when companies claim to be "data-driven."Throughout this episode, you'll get insights on healthier perspectives on motivating dealership staff, misleading data claims and key performance indicators, addressi...

Laurie Halter, CEO of Charisma! Communications and host of Carearing, joins the KPI Cafe to talk about creating a balanced work and home life. As an entrepreneur herself, Laurie brings plenty of perspective from her own experiences, but she also leverages conversations with other industry leaders to further the discussion and provide concrete examples. Throughout this episode, you'll hear insights on myriad ways to not sacrifice your career or family time: routines versus spontaneity; staying...