In this episode, KPI Cafe Host Dane Saville discusses the concept of "letting go of the vine." He uses his experience as Co-Founder of and former Content Director for Reunion Marketing prior to the company's evolution that saw the Content Department transform into the SEO Department. Throughout this episode, Dane shares what it means to let go, how to let go, and the benefits of letting go of the vine, including real-life examples of it. This is an opportunity to engage about beginning true l...

In this episode of the KPI Cafe, one of Reunion's Co-Founders and Client Success Manager Andrew Kocha dives into a recent analysis he conducted to accurately calculate lifetime customer value (LCV) for automotive retail. After explaining the importance of why dealers need to understand lifetime customer value, Andrew leverages a report by The Appraisal Lane to walk through the calculation, laying out actual numbers for consideration.He and host Dane Saville also address the obstacles dealers ...

In this episode of the KPI Cafe, Reunion's Director of SEO Chelsea Nodine and Local SEO Specialist Brian Brockman join us to talk about all things Google My Business. This piece of your SEO is a crux to the strategy for being found from non-branded searches, offering up separate listings for the different operations within your dealership. From setup to content to common issues with GMB, this episode covers a large swath of what you need to know in order to ensure your visibility in search.&n...

In this episode of the KPI Cafe, "Playground Director II" Jeff Elhart of Elhart Automotive joins host Dane Saville to discuss how he managed to navigate the pandemic, laying off nearly 75% of his staff, and his efforts to lead with compassion for his people and community with Good Grief. In addition to that, Mr. Elhart opens up about his family's tragic loss of his brother and how that lead him to implementing the Be NICE program that helped steward Elhart Automotive's mental health awareness...

In this episode of the KPI Cafe, Stephanie Singletary of Covideo and Steve Roessler of Drive Centric offer up their insights on leveraging video. Whether you're just considering integrating video into your sales and service strategies or have already begun using it, there's definitely value here for you: getting more buy-in to have more people adopt video, the balance of canned versus truly personalized videos, where to start, which have the greatest impact, using it for service custome...

In this episode of the KPI Cafe, Laurie Foster of Foster Strategies Group challenges the status quo to dealerships' sales process. With compressed margins, increased competition from new players like Carvana, and the fluctuating circumstances of the economy, it's more important than ever that your process gives you more at-bats with every opportunity. Part of that means activating your finance managers earlier in the process because you know that in-market car shoppers have questions reg...

In this episode of the KPI Cafe, Matt Sneed from Power Ford joins Host Dane Saville to dive deep into the weeds about the proper way to leverage Facebook advertising. In this hour-long session, a great number of topics from Facebook's purpose to traditional advertising to the strategy itself to measurement; literally, no stone is left unturned in this discussion about how your dealership can benefit by following the guidelines laid out.Here's what you can expect:4:53 Guest Introduction: Matt ...

In this return episode of the KPI Cafe, Dane Saville and Brent Wees start off discussing how much car dealers are expected to multitask, even in the face of "right-sized" staff, but quickly dive into different paths of thought as unexpected insights, questions, and concerns pop up throughout this hour-long session of impactful takeaways will have you thinking about your own dealership's internal processes.Here's what you can expect: Catching up with BrentActive VP of Marketing for ALC Sc...