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A Nonlinear Approach to Design and Innovation - Kevin Bethune
Can creativity and innovation coexist with relentless
efficiency?
Kevin Bethune is the author of "Reimagining
Design" and the visionary founder of dreams • design + life, a think-tank that delivers design & innovation services using a human-centered approach.
In this episode, we discuss the importance of human-centered design in solving business problems and how organizations can sometimes hinder innovation by focusing too much on metrics and speed. We also discuss the role
of AI in marketing and why creativity, storytelling, and understanding deeper consumer insights are irreplaceable.
From nuclear engineering to a transformative role at Nike,
where his passion for design took flight, Kevin shares his story and his strategies for navigating corporate politics and connecting the dots between business, design, and technology to address unmet needs and elevate impact
across diverse demographics.
Thanks for tuning in!
Follow Kevin:
LinkedIn: https://www.linkedin.com/in/kevinbethune/
IG: https://www.instagram.com/kevinbethune/
Watch the episode on YouTube: https://www.youtube.com/channel/UCOnPhRbv9fofP4grdDe0gIw
Follow me: https://oanaleonte.komi.io/
Sponsors:
Planable : https://planable.io/product/?utm_campaign=unmtchd-podcast&utm_medium=sponsorship&utm_source=podcast&utm_content=unmtchd
Semrush - try Daily Data https://bit.ly/44FjkbH
View all episodes
By Unmatched Brands GmbH.Can creativity and innovation coexist with relentless
efficiency?
Kevin Bethune is the author of "Reimagining
Design" and the visionary founder of dreams • design + life, a think-tank that delivers design & innovation services using a human-centered approach.
In this episode, we discuss the importance of human-centered design in solving business problems and how organizations can sometimes hinder innovation by focusing too much on metrics and speed. We also discuss the role
of AI in marketing and why creativity, storytelling, and understanding deeper consumer insights are irreplaceable.
From nuclear engineering to a transformative role at Nike,
where his passion for design took flight, Kevin shares his story and his strategies for navigating corporate politics and connecting the dots between business, design, and technology to address unmet needs and elevate impact
across diverse demographics.
Thanks for tuning in!
Follow Kevin:
LinkedIn: https://www.linkedin.com/in/kevinbethune/
IG: https://www.instagram.com/kevinbethune/
Watch the episode on YouTube: https://www.youtube.com/channel/UCOnPhRbv9fofP4grdDe0gIw
Follow me: https://oanaleonte.komi.io/
Sponsors:
Planable : https://planable.io/product/?utm_campaign=unmtchd-podcast&utm_medium=sponsorship&utm_source=podcast&utm_content=unmtchd
Semrush - try Daily Data https://bit.ly/44FjkbH