The Unmtchd. Podcast

Are we addicted to dopamine? In this episode of Unmatched, Oana sits down with Liz Beecroft-Ridgway, a psychotherapist, certified clinical sports social worker, and founder of Mental Sesh, to explore how social media's dopamine culture impacts our mental health, productivity, and relationships.

In this episode of The Unmtchd. Podcast, Oana speaks with Donovan Ratnasingam, Co-founder of CONTEN.T, about redefining consumer loyalty and the impact of superfans. Donavan shares his insights on building meaningful connections with audiences, the rise of niche communities, and the strategies behind turning customers into brand advocates. This conversation uncovers how brands can foster deeper engagement, create lasting impact, and drive loyalty through fostering more meaningful connections with consumers.

In a world obsessed with going digital, have we forgotten the value of physical spaces?

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0:00 Introduction: Why Physical Spaces Matter

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In a world obsessed with going digital, have we forgotten the value of physical spaces?

The rules of success are changing, and the future belongs to creators who embrace every part of who they are. In this solo episode, I share how to own your story, build connected ecosystems, and thrive in a world of rapid transformation. 2025 is about redefining success—on your terms.

2025 is just around the corner, and let’s be honest, goal setting can feel overwhelming. If you’re anything like me—a creative, and someone with big ambitions always having ideas and in need for a more aligned structure —this one’s for you.

Jeanelle Teves, Chief Commercial Officer of Bugaboo North America, joins The Unmtchd. Podcast to share her personal approach to leadership and work-life harmony. In this candid conversation, Jeanelle discusses the challenges and wins of being a working parent, leveraging social media to inspire others, and how brands like Bugaboo are reshaping workplace cultures to prioritize flexibility, connection, and purpose.

Discover how Jeanelle’s innovative leadership style—rooted in authenticity and empathy—is transforming the modern workplace and why aligning brand values with consumer and employee needs is key to long-term success.

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Timestamps:

00:01 Work-Life Harmony vs. Balance: Jeanelle’s Perspective 03:12 Why Jeanelle Started Sharing Her Journey on Social Media

06:16 How Social Media Is Shaping the Future of Marketing 09:25 Bugaboo’s Organic Approach to Employee Advocacy 11:31 The Power of Consumer-Centric Branding and Content 14:44 Balancing KPIs: Driving Sales vs. Long-Term Brand Growth

15:46 Localizing a Global Brand: Bugaboo’s Strategy

17:49 Leading a Fully Remote Team: Challenges and Solutions 19:49 How Jeanelle’s Multicultural Background Shapes Leadership

24:33 Lessons in Adapting Leadership Across Cultures

30:17 Building a Unique Leadership Style: Advice for Aspiring Leaders

34:27 How Partnerships at Home Empower Professional Success

37:14 The Future of Work: Why Brands Must Stand for Something

38:07 Closing Thoughts: Aligning Purpose with Culture at Bugaboo

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Follow Jeanelle: LinkedIn: https://www.linkedin.com/in/jeanelleteves/IG: https://www.instagram.com/jeanelleteves/

Discover more about Bugaboo: https://www.bugaboo.com/de-de/?gad_source=1&gclid=CjwKCAiAgoq7BhBxEiwAVcW0LHyGmRWDW9dAbL8mAXaf1YJRu_BbfZu1S-c_KvM4yak8cCJw-FtlpRoCoZQQAvD_BwE&gclsrc=aw.ds

Follow Oana: LinkedIn: https://www.linkedin.com/in/oana-leonte/

IG: https://www.instagram.com/oanaoleonte/

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Sponsors and strategic partners of Unmtchd.:

Appinio - https://www.appinio.com/en/

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Bryce Johnson, Inclusive Designer at Microsoft, joins us live from the Global Innovation Forum in London to share how Microsoft is revolutionizing technology with inclusive design. In this inspiring conversation, Bryce explains how designing with people with disabilities (not just for them) is transforming tech, the role AI plays in accelerating human potential, and the exciting future of hyper-personalized, accessible products.

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Newton Cheng, Director of Health and Performance at Google, joins us live from the Global Innovation Forum in London to share his powerful journey of embracing vulnerability. In this heartfelt episode, Newton opens up about his personal struggles with mental health, the pivotal moment that changed his life, and how vulnerability became a superpower for leadership and innovation. Learn why authenticity is essential for creating psychological safety, resilience, and connection in the workplace—and beyond.

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In this insightful conversation, Dr. Liubov Ruchinskaya, Head of Strategy Analytics and Consumer Planning at Diageo, reveals why so many new products fail, the branding problem with consumer insights, and the critical steps organizations must take to become truly consumer-centric. If you’re ready to challenge the status quo and bridge the gap between brands and people, this episode is for you.

In this insightful conversation, Dr. Liubov Ruchinskaya, Head of Strategy Analytics and Consumer Planning at Diageo, reveals why so many new products fail, the branding problem with consumer insights, and the critical steps organizations must take to become truly consumer-centric. If you’re ready to challenge the status quo and bridge the gap between brands and people, this episode is for you.

Tom Ellis, CEO of Brand Genetics and Chairman of the Global Innovation Forum, shares powerful insights into the art of human-centric marketing. He explains why brands often fail to innovate, how to break free from category-focused thinking, and why understanding human motivations is the key to success in today's complex marketplace.

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00:01 Understanding Human Motivations Over Consumer Behavior

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