The Unmtchd. Podcast

Ready to level up your marketing game in 2024? Then sit back and chill as Oana chats with Ryan from Podcasting Principles about his remarkable journey from working as a mechanic to finding his niche in the podcasting world. Ryan explains how this medium is a powerful catalyst for personal growth and fostering new relationships.Ryan and Oana talk about shifting trends from interview-style shows to solo and co-hosted formats, examining the challenges and rewards each brings.

0:01 - Exploring the Importance of Podcasting

9:47 - Podcast Listenership and Launches

13:46 - Evolution of Podcast Formats

20:16 - Podcasting insights

25:07 - Podcast Monetization and Content Strategy

38:25 - Podcasting's Value and Future Business

45:03 - Discussion on Online Platforms and Podcasting

Follow Ryan:

LinkedIn: https://www.linkedin.com/in/sullybop/

Follow Oana:LinkedIn: https://www.linkedin.com/in/oana-leonte/

YouTube: https://www.youtube.com/channel/UCOnPhRbv9fofP4grdDe0gIw

Sign up for The Unmtchd. newsletter:https://www.theunmtchd.com/newsletter⁠

Podcast Principles⁠ is a done-for-you podcast launch company with a reputation for working with people of impact. Don't just be the speaker, own the Stage. From mentalists, professional soccer players, Army Rangers, public speakers, and coaches, Podcast Principles help impactful people create and scale their influence, grow their audiences, and build a brand.

With an intriguing transition from a rapper to a brand strategist and copywriter, Jasmin’s story is one worth a listen. This chat will give you an exclusive insight into the world of copywriting, the vital role of personal branding, and engaging with a LinkedIn audience effectively.
Jasmin preaches the importance of building brand authority, especially on social media platforms and touch on the essence of maintaining authenticity and sharing personal experiences to build trust and credibility amongst your audience.

We also discuss the psychology behind marketing and how this can enhance your content results, and we share our experiences and insights to help you build a strong and engaged audience.

In the age of influencer marketing, and increasing public distrust of ads, we talk about the future of marketing, highlighting the growing importance of authenticity and personal branding for businesses and individuals alike.
From exploring the importance of copywriting in a content-focused world to discussing the significance of genuine language and content on social media, this episode is packed with takeaways.

We hope you enjoy it!!

xx

Get ready to ignite your creative spark!

In this episode, we're flipping the script on creativity and innovation.

Our guest, Jo Bird, Creative Lead at Lounge Underwear, takes us on a journey from her creatively rich upbringing to the helm of in-house creativity.

Jo delves into the impact of comfort zones on creativity, emphasizing the need to break free for a constant flow of innovation. She sheds light on the delicate balance between creativity and market realities, offering a unique perspective shaped by her own experiences.

Navigating the challenges of crafting creative briefs and overcoming subjectivity, Jo unveils the intricacies of the creative process.

We also explore the ripple effect of personal branding on traditional brands and the role of every individual as a 'micro influencer' on social media.

Jo shares valuable insights on how personal branding empowers, offering practical networking tips without compromising authenticity.

We wrap up with a nod to seizing control of your own personal development and embracing the power of curiosity.

Join us for an empowering conversation, a must-listen for any creative leader. 🔥✨

Ever wonder what it takes to pioneer the next phase of digital interaction? 

Join us as we sit with Diego Borgo, a trailblazer from Brazil who ventured into the world of Web3 and the metaverse, guiding brands to navigate this transformative space.

Diego shares his compelling journey, emphasizing the importance of taking calculated risks and preserving relationships - encapsulated in his personal motto, 'burn the boat".

Our conversation delves into the promising future of Web3 and the evolution of the metaverse, discussing the roles of blockchain, AI, AR, VR, and NFTs in reconstructing our digital interactions. 

Diego offers his unique insights into the evolution of the digital world since Second Life in 2007, highlighting the technology layers that contribute to an all-encompassing experience. We also explore the potential of the metaverse for B2B applications and the evolving consumer behavior - a glimpse into the endless possibilities for personal branding and immersive commerce.

Finally, we set our sights on digital entrepreneurship within the metaverse, examining how it could revolutionize creation, marketing, and monetization.

Diego uncovers the opportunities that arise when leveraging technology to connect with fans and bypassing traditional gatekeepers - think token-gated experiences.

We address Web3's challenges and opportunities for brands, emphasizing the importance of strong relationships and gratitude in all aspects of life.

Prepare for a deep dive into the future of technology and entrepreneurship, and get ready to reimagine your digital world.

Thank you for tuning in!

In this episode, we have a powerhouse trio in the studio: Wes Henstock, Ash Rathod, and Martin Zarian, founders of acclaimed creative agencies Confid3ntial, DFC, and Factory 39, respectively.

What makes this episode exceptional?

They've united their expertise from different agencies to create the first-ever brand strategy collective and redefine brand strategy collaboratively.

Join us as we chat about how to thrive in the world of branding:

⚡ Building a Pipeline of Engaged Consumers: how to nurture an audience that's not just interested but invested in your brand's journey.

⚡ The Power of Purpose in Brand Strategy: why a well-defined purpose is the compass that guides a brand to success.

⚡ Case Studies of Market-Leading Brands: inspiring stories of brands that have nailed their unique positions in the market, leaving a lasting impact.

⚡ Shaping the Gut Feeling of a Brand: the art of creating a seamless consumer experience across various touchpoints, molding your brand's emotional essence.

Whether you're a seasoned marketer or just starting your journey in the world of branding, this episode provides valuable insights on how to position your brand for the ultimate win.

Tune in, take notes, and get ready to elevate your brand strategy game!

In an era where hard-selling tactics are rapidly losing their charm, creating engaging content without directly selling a product may seem like a herculean task. 

Aleks Stoyanovich is Head of Social Media at Trendsetters, a marketing agency that hits the bullseye when it comes to resonating with the Gen Z demographic. 

Alex opens up about his career journey, his current role, and the secret to engaging Gen Z consumers - it's about offering value and letting the product become an extension of their identity. He also talks about the role of micro-influencers, the significance of authenticity, and the platforms that are favourites among Gen Z - TikTok, Instagram, and Instagram Reels, to name a few.

You'll be surprised to discover the underrated traits of the Gen Z demographic that often remain unnoticed by those outside of this group - their creativity, entrepreneurial spirit, and an uncanny ability to filter out the fluff. But this constant exposure to social media, comparison with peers, and the relentless pressure can sometimes take a toll on their mental health - a serious issue that we touch upon during our discussion. 

As we delve deeper, we also explore how brands can cater to the attention spans of this generation, the importance of ensuring that your brand resonates with them, and the types of content that work.

From discussing outdoor advertising to the necessity of creating social media-friendly campaigns for maximum reach and engagement, this episode is packed with insights. 

Ever wrestled with imposter syndrome or felt lost in your career path? 

You're not alone - join me for an enlightening conversation with Polina Marinova, journalist, entrepreneur, and the brain behind popular newsletter The Profile. 

We unravel Polina's journey, from her humble beginnings at CNN and USA Today, through dealing with imposter syndrome as an immigrant, to her hustling her way to the top.  Her experiences are a testament to her tenacity and resilience and will inspire anyone looking to build their self-confidence.

I promise you'll learn a thing or two from her fascinating approach to learning, which she calls "people-focused learning." 

She is the writer behind the popular newsletter "The Profile", which covers the journeys and learnings from some of the most successful people on Earth. 

This is what we talked about:

⚡How Elon Musk went from being an immigrant to wanting to save the world. 
⚡Why Sam Altman, CEO of Open AI, as a methodical man and a very clear thinker, is probably the best person to run ChatGPT.
⚡The common inspiration that both of us found in Sarah Blakely, founder and inventor of Spanx, who champions more failure in order to eventually succeed. 
⚡The genius of Brandon Stanton, the creator of Humans of New York, and how he is able to capture the essence of just about anyone. 


We explore the concept of "hidden genius", which happens to be the title of Polina's new book, discovering your unique point of view, and the impact it can have on your confidence and career trajectory. 

So, are you ready to uncover your hidden genius, embrace failure, and journey to self-discovery? 

Tune in!

The best marketing happens when we blend science with emotion. ❤️

From the bustling department store floors of Dayton Hudson to the imaginative world of Disney, Jim is sharing an amazing career journey,  evolution and personal growth.

Ever wondered how Disney casts its magical spell on its audience? We pull back the curtain and explore the enchanting world of Disney, where storytelling, characters, and merchandise intertwine to create a brand that resonates with people of all ages across the globe. Jim's wealth of experience at Disney, DreamWorks, and Osmos TV offers unique perspectives on the importance of storytelling in marketing. 

We delve into the blend of science and intuition in creating an authentic brand experience and discuss the burgeoning role of social media in building communities and micro influencers.

Balancing creativity and commerce is no easy task. We ponder over the healthy tension between sales and marketing teams, and how it can fuel the growth of an organisation. We also touch on the importance of fostering a safe and inclusive work environment. 

We also discuss Jim's first book,  called "All Pride, No Ego - A Queer Executive's Journey to Living and Leading Authentically". This very personal piece offers valuable insights into the strides made and challenges yet to conquer in ensuring diversity and inclusion in the workplace.

With personal stories, professional insights, and some unexpected laughs, this episode is a treasure trove of wisdom you wouldn't want to miss!

What happens when an intellectual property attorney with a unique background finds his way to the cutting edge of web three technology?

Join me in this fascinating conversation with my guest, Oliver Scherenberg, a Hamburg-based lawyer whose journey took him from a family of engineers to a passion for intellectual property. 

In this episode, we discuss Oliver's transition from a traditional legal career to a more creative space, where he's built relationships with agencies, NFT projects, NGOs, and platforms for NFTs. 

We also explore the concept of building an online reputation and personal brand, and how this has opened up new opportunities for Oliver on a global scale. Plus, we delve into the potential of blockchain technology to revolutionise industries such as music and real estate and its potential impact on intellectual property rights in marketing, branding, and the Metaverse.

Above all, this, is a story about pivoting and taking chances, and ultimately finding what makes a life & career feel completely fulfilling.  

Whether you're a legal professional, an entrepreneur, or just curious about the possibilities of blockchain and web three, this episode is packed with valuable insights and inspiration for your own journey. 

I hope you enjoy this!