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How to Build Superfans That Scale Your Brand in 2025 - Donovan Ratnasingam, Co-Founder Content.T
In this episode of The Unmtchd. Podcast, Oana speaks with Donovan Ratnasingam, Co-founder of CONTEN.T, about redefining consumer loyalty and the impact of superfans. Donavan shares his insights on building meaningful connections with audiences, the rise of niche communities, and the strategies behind turning customers into brand advocates. This conversation uncovers how brands can foster deeper engagement, create lasting impact, and drive loyalty through fostering more meaningful connections with consumers.
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(00:07) - Redefining Loyalty
(11:36) - Cultural Differences in Consumer Loyalty
(16:36) - Enhancing Brand Loyalty Through Technology
(31:20) - Measuring Community-Centric Loyalty Initiatives
(39:12) - Evolving Metrics in Brand Initiatives
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Follow Donovan:
LinkedIn: https://www.linkedin.com/in/donavanr/
Follow Oana:
LinkedIn: https://www.linkedin.com/in/oana-leonte/
IG: https://www.instagram.com/oanaoleonte/
Follow Unmtchd.
LinkedIn: https://www.linkedin.com/company/theunmtchd/?viewAsMember=true
IG: https://www.instagram.com/theunmtchd/
Sponsors and strategic partners of Unmtchd.:
Appinio - https://www.appinio.com/en/
Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com
Sign up to our newsletter and join The Unmtchd. Collective!
š§ Subscribe for more inspiring conversations!
View all episodes
By Unmatched Brands GmbH.In this episode of The Unmtchd. Podcast, Oana speaks with Donovan Ratnasingam, Co-founder of CONTEN.T, about redefining consumer loyalty and the impact of superfans. Donavan shares his insights on building meaningful connections with audiences, the rise of niche communities, and the strategies behind turning customers into brand advocates. This conversation uncovers how brands can foster deeper engagement, create lasting impact, and drive loyalty through fostering more meaningful connections with consumers.
+
(00:07) - Redefining Loyalty
(11:36) - Cultural Differences in Consumer Loyalty
(16:36) - Enhancing Brand Loyalty Through Technology
(31:20) - Measuring Community-Centric Loyalty Initiatives
(39:12) - Evolving Metrics in Brand Initiatives
+
Follow Donovan:
LinkedIn: https://www.linkedin.com/in/donavanr/
Follow Oana:
LinkedIn: https://www.linkedin.com/in/oana-leonte/
IG: https://www.instagram.com/oanaoleonte/
Follow Unmtchd.
LinkedIn: https://www.linkedin.com/company/theunmtchd/?viewAsMember=true
IG: https://www.instagram.com/theunmtchd/
Sponsors and strategic partners of Unmtchd.:
Appinio - https://www.appinio.com/en/
Want to lead, not follow? Sign up for actionable insights from industry leaders: www.theunmtchd.com
Sign up to our newsletter and join The Unmtchd. Collective!
š§ Subscribe for more inspiring conversations!