The Jordan P. Anderson Show

A Photographer's Guide to Sales


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Meeting a first-time client can be nerve-wracking and exciting all at once. Some clients are price-shoppers, others are truly interested in the value you offer as a photographer. How do you know who is who, and how do we eventually close a deal?


YOU are in the driver’s seat of these conversations. You will be asking 80% of the questions and listening five times more than you speak. An adage in sales is whoever spoke the most lost. Like driving in a car, you have your destination, but along the way, you will be reacting to obstacles - but a good driver knows how to proactively avoid these obstacles.




Here are some common questions:



  • What do you say when the client can't afford you?


  • What do you say when the client wants a discount?


  • What do you say when the client asks you to do a last-minute project?



Hope this helps! And feel free to share this with a photographer in need.




For photographers who HATE marketing, here’s a short lesson plan - 😤😤😤


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I’m Jordan P. Anderson - I help creators, artists, and craftspeople find clarity in their business.


I help creative small businesses to find new business opportunities and strategize their marketing efforts by creating a space for thought and consideration that provides clarity and reinvigorates their love for their business. I take on projects by first understanding my client’s business and their needs. Together, we pinpoint the problem and we find a way to fix it.


In total, I have worked on over 500 marketing and video campaigns helping clients reach new customers.


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The Jordan P. Anderson ShowBy Jordan P. Anderson

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