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By Jordan P. Anderson
4.5
1313 ratings
The podcast currently has 204 episodes available.
Hey startup founders,
If you're a startup founder with less than 11 employees, and you're stuck on the content hamster wheel, putting off your big launch because you don't know where to start...
I've got good news.
You don't need fancy marketing, or a huge team to land your first 100 customers.
You just need a proven recipe and the guts to execute it.
That's exactly what I'm sharing in my live training this Thursday at 8:30 PM EST:
"The ONLY Launch Calendar You Need in 2024 if You're a Startup Founder"
REGISTER HERE
Here's a sneak peek of what you'll learn:
* The simple 10-day launch framework that's generated $50M+ in revenue
* How to create massive buzz and anticipation before you even launch
* The must-have emails that get people scrambling to buy
* Insider secrets to keeping the sales momentum going post-launch
* And so much more...
This isn't your Dad’s fluff-filled webinar.
We’ve used these strategies on over 200+ product launches - bringing in $50M in revenue for our startup clients.
Strategies that have helped me generate over $150,000 in my own businesses.
And the best part? It's 100% free.
👉 Click here to reserve your spot now:
REGISTER HERE
Look, I know you're wearing a lot of hats right now.
You don't have time for generic advice or complicated marketing schemes.
You need something that works. Something simple, proven, and easy to implement.
That's what this training is all about.
So if you're ready to do the real work it takes to launch your product and land your first 100 customers...
I'll see you on Thursday at 8:30 PM EST.
REGISTER HERE
Cheers,
Jordan P. Anderson
Co-Founder, Nice Slice Studio
P.S. These are the same insider strategies we use with our top-paying clients. And you're getting them for free. Don't miss out - register now before it's too late.
October 1, 2024
Watch the video.
Join us this Thursday LIVE @ 8:30PM EST
Go here: https://lu.ma/jordanpanderson
See you tomorrow.
Jordan A.
September 30, 2024
I want to talk to you about a concept that might be holding you back from getting your first 100 customers.
The #1 reason why startup founders fail to launch, fail to get new customers - is that they are too fancy…
Their fanciness and polish when it comes to every part of their marketing is what is holding a lot of startup founders back. It's what held me back for quite a few years before I got my first 100 customers, before I got my first 1,000 customers.
I read this a long time ago in one of Dan Kennedy's books. He talks about Suits vs. Work Boots.
"Suits" are those who prioritize appearance and polish over substance and action, while "Work Boots" are those who roll up their sleeves, get their hands dirty, and focus on getting things done.
💪 Principle #1: Focus on Immediate, Tangible Problems
I believe in solving real problems. Today's problems. If it doesn't matter to the customer right now, it doesn't matter at all.
Be your customer's paramedic - not their physical therapist.
What's the pain point?
What's broken? Let's fix that.
I trust problems I can see.
If I can't touch it, I'm not worrying about it. Fix what's in front of you, then move on to the next.
🗣️ Principle #2: Speak Your Customer's Language, Avoid Jargon at All Costs
I have zero interest in impressing anyone. Especially with fancy language or insider terms. If my customer can't understand me, then how are they going to buy from me?
Jargon is a way of hiding. It's a smokescreen.
I don't need to sound smart—I need to be understood.
If you can't explain what you're doing in plain words, you're either overcomplicating it or don't actually understand it. People like simplicity because it's honest. It cuts through the noise.
My customers are people, not industry experts. I talk like a person. Like them.
🔧 Principle #3: Embrace the "In the Trenches" Mentality
I'm in the trenches.
I'm not above the work, and I don't pretend I am. If you're running a startup, you're in the dirt with me.
You have to get your hands dirty.
You have to know your product inside and out. You have to know your customers inside and out.
And trying to be above it all - that's a suit's mentality.
🚀 Principle #4: Launch Fast, Use Hype to Your Advantage
I don't wait for perfect. Launching something new has been the easiest way I've found to build an audience.
Every time I go to launch a new product, a new video, a new anything - I have an excuse to shamelessly put myself in front of my clients.
Momentum is everything. It feels like something is moving. Something is changing. It's the difference between watching a river and watching a swamp.
Every launch teaches you something.
I learn faster by doing than by perfecting. Suits want everything polished first. Work boots know rough around the edges is where the action happens.
🛠️ Principle #5: Master Tools Before Outsourcing
I don't outsource what I don't understand.
If I don't know how the tools work, I can't manage the people using them.
I like to be in the trenches as much as possible but when I do outsource - I first have to know the process.
Know the tools. Because this is the easiest way that I've scammed myself.
Knowing how to edit videos or how to edit a website - I can then speak to the freelancer with some level of confidence instead of being a helpless person floating on a raft.
I know when you're BS-ing. I know when you're overinflating the process.
🌟 Principle #6: Take a Stand—Show the Mud and Scratches
I don't hide behind fancy designs. If there's mud on my boots, I let you see it. Suits hide. They gloss over flaws, inflate the truth, and sell you the shine, not the substance.
I want to tell the truth about my product.
And every time that I've done this, I've gained a higher level of respect from my clients.
Is this delayed?
Is this new thing coming soon?
Is this thing broken and I knew about it?
Yes.
And I'm upfront about it. I'm working on it and I'm going to tell you personally when it's up and running.
Your customers know when you're patting their pretty little head. They can smell it.
So ditch the suit and tie.
Roll up your sleeves.
Get messy.
That's how you'll connect with your customers and win their business.
These principles helped me land my first 100 customers, and I know they can do the same for you.
Cheers,
Jordan P. Anderson
P.S. Live Event this Thursday at 8:30 PM EST
How to Launch in 10 Days (or Less)
Register Now: https://lu.ma/5tng17fc
Hey friends,
I just wrapped up our Nice Slice Studio live training.
And yes, for the first 7-minutes I was muted.
But I did that on purpose…
Just to show you guys the power of audio vs. video.
Yeah…
Exactly…
Here’s the replay: LINK
Or click the button down below…
Great show!
See you all next week.
Next week’s event: The 10-Day Launch
Register here: https://lu.ma/5tng17fc
Cheers,
Jordan P. Anderson
September 26, 2024
How to Setup Your Home Studio ↓
Register to watch the training: LINK
Live tonight at 8:30PM EST
Or go to https://lu.ma/n8puuz8s
See you tonight!
- Jordan A.
September 24, 2024
Hey friends,
It’s Jordan.
Let’s get into it:
How to Make a Killer Product Demo Video (That Actually Closes Customers)
Okay, guys, let's talk about something that's been on my mind for a while.
There's this video I've had in my swipe up for quite some time. It's a 37-minute boring video, but hear me out - it closes thousands of customers.
It even closed me as a customer four years ago.
The Video That Changed My Mind About Product Demos
I'm talking about the product tour for Hey.com, starring Jason Fried, the CEO of 37signals.
Now, I know what you're thinking.
"Jordan, a 37-minute video about email? Seriously?"
But trust me, this is one of the most powerful marketing videos I've ever watched.
And I think you, as a startup founder, could really benefit from using the techniques in this video.
But first!
Register for FREE: https://lu.ma/n8puuz8s
This Thursday @ 8:30PM EST
Why This Video is Pure Gold
Let's break it down:
1. It's founder-led
Jason Fried, the founder himself, is showing you around. That's add credibility. That builds trust with the viewers.
2. Problems, problems, problems
Throughout the video, Jason's constantly harping on all the pains that come with email.
You're sitting there nodding your head, thinking, "Yes! This is exactly what I deal with!"
3. Show, don't tell
We talk about this all the time in filmmaking. Don't just tell me how cool your app is - show me!
4. It's us vs. them
Hey.com vs. the status quo.
It's not just another email app; it's a revolution against Gmail and Outlook.
5. It's digestible
Yeah, it's 37 minutes long, but you don't need a Ph.D. to understand it.
No fancy language, no buzzwords. Just straight talk.
6. Fake “Real-world” scenarios
Jason's not just throwing features at you. He's showing you how Hey.com fits into your life.
And even if you don’t have customers, you can still create these scenarios.
7. The 'why' comes first
In the first 60 seconds, Jason lays out why they made this thing. It sets the stage for everything that follows.
8. It's opinionated
Jason's not afraid to take a stance.
He's telling you, "This is how email should work, period."
9. Handles objections like a pro
As you're watching, you start thinking, "Yeah, but what about...?"
And boom! Jason's already addressing it.
10. It's empowering
This isn't just about making email easier. It's about giving you control over your digital life.
How to Make Your Own Killer Demo Video
Alright, so you're fired up and ready to make your own video. Here's how to do it:
1. Outline your 3-5 best features
Pick your top 3-5 features. Don't try to cram everything in.
2. Set the stage
Find a quiet spot with decent lighting. You don't need a fancy studio setup.
3. Nail that intro
This is where you hook 'em. Practice this part until you can do it in your sleep.
4. Walk 'em through
Spend about 30 minutes showing off your app. Start with your best feature and work your way down.
5. Wrap it up with a bow
Recap the good stuff and tell people exactly how to get their hands on your app.
6. Edit smart
Keep it simple. No need for crazy effects. Just make sure that intro is rock solid.
Remember, this isn't a tutorial video. You're not teaching people how to use every little setting. You're showing them why your app is going to change their life.
The Bottom Line
Look, if you can take something as boring as email and make it sexy, imagine what you could do with your app.
So here's your homework: Go watch that Hey.com video.
But don't just watch it as a potential customer.
Watch it like a marketer. Analyze it. And then take what you've learned and use it for your startup.
Cheers,
Jordan P. Anders
PS - Build Your Perfect Home Studio: https://lu.ma/n8puuz8s
This Thursday @ 8:30PM EST
LIVE: How to Build Your Startup Studio
This Thursday @ 8:30pm EST
Discover how to create studio-quality content from your home office.
Join our live workshop Thursday @ 8:30PM EST.
Grab your seat now 👈
Transform Your Home Studio: Expert Advice from Jordan Anderson
Are you tired of endlessly scrolling through B&H, Amazon, or Best Buy, searching for the perfect camera gear?
Overwhelmed by the countless "Best Podcast Mic of 2024" videos on YouTube?
STOP!
Breathe…
Your Gateway to Pro-Level Home Studio
Mark your calendars for this Thursday at 8:30 PM Eastern.
Whether you're a budding content creator or a full-fledged company looking to upgrade, this training is for you.
What to Expect:
* Comprehensive gear recommendations for every budget
* Step-by-step guide to setting up your home studio
* Tips and tricks to achieve a professional look and sound
* Solutions ranging from budget-friendly options to high-end $10,000 setups
Gone are the days of decision paralysis and information overload.
Jordan's expertise will guide you through the maze of options, helping you make informed decisions that align with your goals and budget.
Why This Event is a Must-Attend:
1. Tailored advice for various budget ranges
2. Insider tips on achieving a professional aesthetic
3. Time-saving recommendations to fast-track your setup
4. Live Q&A opportunities with Jordan
Podcast, YouTube, Pitching Investors, Ads…it all needs a badass studio.
Whether you're looking to upgrade your podcast setup, enhance your video production quality, or create a professional workspace, this live stream has got you covered.
See you there!
Join our live workshop Thursday @ 8:30PM EST.
Grab your seat now 👈
Cheers,
Jordan P. Anderson
September 23, 2024
TLDR
* Speed to action is the key philosophy that has driven my success
* Speed to learning and speed to execution are crucial
* Don't get stuck in endless learning mode; balance learning with doing
* Embrace a healthy ego and self-belief
* Believe you're the one to execute your vision
* Iterate quickly, run tests, and don't be afraid to make mistakes
Good morning.
I wanted to talk today about a philosophy that I've been thinking about.
It's a philosophy that I've had throughout my career…
I don't know if it's survivor's bias or if I'm here today and I've gotten where I've gotten because of this one philosophy…
And that philosophy is speed.
But first…
The Secret Weapon Every Startup Founder Needs
Discover how to create studio-quality content from your home office.
Join our live workshop Thursday @ 8:30PM EST.
Grab your seat now 👈
Speed to Action
Now, I don't mean being fast at finishing your work or being fast at doing something.
I mean speed to action.
You have an idea, you have a strategy, you put your goals together, you put your little sprint together.
How quickly can you execute that?
Can you do everything within a couple of days?
That's been my overarching philosophy in work, running a business, even being a full-time employee.
Speed to Learning and Execution
With speed to execution, I think there are a couple of things inside of it.
One is speed to learning how to do something and not being afraid of kind of going out into open water and trying to figure something out, something that is unknown.
A lot of folks can get paralyzed by that.
They will just not know.
For example, this year, I learned how to use Framer.com.
I've never used it before.
I thought, “Well, I don’t wanna get left behind not knowing this skill.”
So with Framer, for example, it is watching every video I can and then watching, testing, watching, doing, watching, testing.
It's not just study, study, study, read a book, watch all the videos.
It's study it, understand it, and then try to do it in your everyday life.
I think a lot of people get addicted to learning.
I was addicted to learning.
Two years ago, I had my “reading habit” where in one year, I read 50 books.
That sounds impressive…
But really it was more procrastination.
Instead of doing the thing, I just wanted to learn how to do the thing.
I just needed one more book to understand how this works.
And then once I understand how this works, then I can go and execute, then I can start taking action.
Cut all that out.
My advice is to cut out that habit.
It's about how quickly can you learn to do a skill?
How quickly can you become adept at using that skill?
And then the other side of the coin is how quickly can you execute?
How quickly can you take that knowledge or that idea and put it into action or put it into a test?
Iterating and Testing in Your Business
If you're a startup founder right now, how quickly and how many tests can you run this year?
We have 100 days left this year.
How many small little tests can you run?
Little experiments.
Because you don't know what will work or what won't work unless you test it, unless you are fast enough to get it up and running.
So if you are a technical founder, for example, and marketing is something that is a foreign language to you, how quickly can you learn marketing?
Can you take an online course real quick, study everything, download a kit and be good enough at marketing to where you could at least follow the steps?
It's almost like a recipe.
You don't have to become a master chef…
But can you study it, watch enough food videos, and then read the recipe and say, okay, from a couple of videos that I watched, I think I can do that and do it sloppily, make mistakes along the way, not be perfect on the first attempt.
It would be insane to get it perfect on the first attempt.
So how can you do that?
How can you take that knowledge, apply that knowledge, test it out, learn from it, and then do it all over?
The Role of Ego and Self-Belief
And the last thing that's unsaid with this, and speaking personally about how I've done it in my career, is yes, it's speed, execution, iterating, learning quickly, all of that.
But I think underneath all of that, you have to kind of be obnoxious.
I won't say narcissist, but you have to have this—
I thought about what Casey Neistat said a long time ago in one of his videos about why the vlogger, when you're vlogging, or I think he was talking about like talking in public, he's like, you have to have a level of ego to believe that you are the person to be doing this, to believe that it's my job or I'm the one that's going to do this, or I believe I'm the only person that can do this.
You have to have that level of ego and not let it be a negative thing, but use it to your advantage.
So if you are egotistical or you're not egotistical, for me, I'm a little egotistical, but I can be aware of my ego.
I can have a little self-inflated ego and use that self-inflated ego to my advantage and not let my big ego get in the way of doing what I want to do or trying to execute.
But it’s taking that ego, harnessing it and blasting it towards a positive direction you want to go in life.
I believe I can launch this startup.
I believe now is the time to share this with my audience.
I believe I can make an impact.
Because this is the moment, this is what I believe that we need to be doing right now, and we are the people to do it.
That's the attitude you have to have.
So it's speed, execution, iterating, learning fast, but underneath all that, kind of pushing it all up, is this self-belief that I can do this and I'm the one to do this.
Not that I can do this or I have motivation and I believe in myself.
It's I am the one to do this.
It's me.
I'm the only one that can do this.
It's just me here that can do this.
A little bit more intense, but it works.
That's how I do it.
That's how I approach life.
So let's wrap it up there.
That's our life lesson for today.
Go execute, believe that you're the one, iterate, do it all over again, test, make mistakes.
Don't be perfect.
We'll see you on the next one.
So, what camera should you buy?
Join our live workshop Thursday @ 8:30PM EST.
Grab your seat now 👈
September 20, 2024.
102 days left in the year. Time for a different approach to goal-setting.
* 🎯 Ditch the guessing game of annual planning
* 🏃♂️ Embrace the power of 2-week sprints
* 💪 Focus on projects, not vague “million dollar goals”
* 🧠 Leverage your average day for consistent wins
* 🚀 Make the next 100 days count
Why Your Annual “Goals” Aren't Cutting It
Setting a goal to make $100,000 this year or land 10 clients sounds great.
But how?
You end up playing a guessing game, trying to reverse-engineer your way to success.
It's a recipe for stress and disappointment.
The 2-Week Sprint
Here's what's working for me and Doran at Nice Slice Studio:
1. Set realistic, push-yourself-a-little project lists for 2 weeks
2. You’ll end up achieving 80-90% of what you set out to do
3. Review, adjust, and plan the next sprint
No more endless to-do lists. No more vague yearly goals. Just focused, achievable projects that compound over time.
Imagine knocking out 20-25 big projects in a year…
That's the power of consistent 2-week sprints.
You'll look back and say, "Holy shit, I achieved a lot this year."
What I’m working on now: Your 100-Day Game Plan
We've got 100 days left in 2024.
I’m putting together a 100 Day Goal Setting Workshop for next week on CreatorU
Here's how to make them count:
1. Break it down into three 1-month sprints
2. Define 3 big achievements for each sprint
3. Create your "average day" template
4. Review past mistakes and develop contingency plans
I hope you have an "Average Day"…
Forget striving for perfect days.
Define your ideal average day:
- Wake-up time
- Content creation goals
- Client interactions
- Email targets
Make your average day consistently great, and watch your success compound.
Things will go wrong. Expect it.
The holiday season is coming.
Family visits, parties, travel.
How will you stay on track?
Build contingencies into your plan. Know your typical traps and bad habits. Have a backup plan for when life inevitably throws curveballs.
Your Next Move
1. Map out your next 100 days
2. Break it into three 1-month sprints
3. Define your ideal "average day"
4. Join our workshop next week to refine your plan (details coming soon)
Remember, while everyone's waiting for January to kickstart their goals, we've got a 100-day head start.
Let's make them count.
Cheers,
Jordan Anderson
P.S. Got questions about this approach? Hit reply. I read every email you guys send me.
September 19, 2024
The 5:30 AM Grind: Building a Future They Can't Take Away
It's 6:06 AM. I've been up since 5:30, and honestly, I didn't have a plan when I first opened my eyes. But here I am, fingers on the keyboard, mind racing with possibilities.
Why am I up this early?
It's simple: I've got to build a better future for my wife and our twin boys. By 2025, I want Nice Slice Studio hitting $250,000 in revenue. It's not just a number. It's freedom. It's security. It's knowing that I carved out our path, not some job, not the world, not my peers.
Squeezing Life's Juice in the Quiet Hours
Look, I can't run at 99mph like I used to.
Two toddlers, a full-time job, and this burning desire to build something meaningful - it's a juggling act. But these early morning hours? They're gold. It's 1-2 hours of pure, uninterrupted hustle.
You've got to carve out that time.
You've got to squeeze every drop of productivity from those precious moments. Because let's face it, once the day starts rolling, it's a whirlwind.
YouTube: The Customer Magnet I Never Knew I Needed
Tonight at 8:30, I'm doing this live YouTube training.
Why? Because I've stumbled onto something that's changing the game for me, and I think it could do the same for you.
YouTube isn't just another marketing channel. It's a customer magnet. I've seen it work for SamCart - helped build their channel into a $150M SaaS powerhouse.
Now, I'm applying those lessons to Nice Slice Studio.
Here's the kicker: it brings in customers consistently without killing your passion for your product. No more content hamster wheel. No more shouting into the void.
Battling the Ghost of Yesterday's Me
Every morning, I'm not just competing against the world. I'm in a cage match with yesterday's version of myself. That younger Jordan who thought he could do it all, who didn't know his limits.
It's not about puffing out your chest anymore. It's not about being the loudest "expert" in the room. It's about progress. Real, tangible progress.
Stripping Away the Expert Facade
I've been a slave to this idea that I need to be the polished "expert" all the time. Content, value, value, value. But you know what? I'm calling BS on myself.
I'm not going to plaster my family all over the internet.
But my journey in building Nice Slice Studio? The ups, the downs, the 5:30 AM doubts and breakthroughs? That's fair game.
It's time to strip away the facade. The non-polished Jordan is stepping into the spotlight. Because maybe, just maybe, that's the Jordan that can actually help someone else on this crazy startup journey.
Why Tonight Matters (8:30 PM EST Live Training)
Look, I'm not promising some magic bullet.
But if you're a founder drowning in the content creation hamster wheel, postponing your big launch because marketing feels overwhelming - I get it. I've been there.
Tonight, I'm sharing the YouTube strategy that's changing the game for me. It's not about becoming a YouTuber. It's about leveraging what you already know to attract customers while you sleep.
Join the Live Training at 8:30 PM EST
No frills.
No expert posturing. Just real talk about how to use YouTube to fuel your startup's growth.
Can't make it live? Sign up anyway. I'll send you the replay. LINK
Cheers,
Jordan P. Anderson
P.S. Remember, while everyone's waiting for January to kick-start their goals, we've got a 100-day head start. Let's make them count.
The podcast currently has 204 episodes available.