Remember when eCommerce was going to revolutionize B2B sales? Twenty years in, only a handful of channels have capitalized on the initial promise. But distributors aren't to blame for the operational failure, says Justin Johnson, Founder of Motivate. He maintains that the major e-commerce platforms should bear the blame. They failed to grasp that most orders are placed from the job site via mobile, a recurring purchase order, or a list scribbled on a piece of drywall.

Jason spoke with Justin about his company's innovative plug-and-play order processing solution, a PO-to-cart widget that works with the software distributors already own. It can even convert images into orders with incredible accuracy.

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For full show notes and services visit: https://www.distributionteam.com

Distribution Talk is produced by The Distribution Team, a consulting services firm dedicated to helping wholesale distribution clients remove barriers to profitability, generate wealth, and achieve personal goals.

This episode was edited by The Creative Impostor Studios

Special thanks to our sponsors for this episode: Connected Peers, providing virtual communities for wholesale distributors; and INxSQL Distribution Software, an integrated distribution ERP software designed for the wholesale and distribution industry.