This text is a detailed guide on developing a social media strategy, specifically targeted towards businesses. It emphasizes the importance of having a clear understanding of your audience, business objectives, and social media channels. The text outlines a systematic approach, first detailing how to create a buyer persona and set SMART social media goals aligned with business goals. It then delves into each major social media platform, explaining its benefits, audience, and how best to leverage it for business promotion. Next, the text addresses key performance indicators (KPIs) for measuring success, distinguishing between vanity metrics and actionable metrics. Finally, it discusses building a social media team structure and utilizing tools to effectively manage the strategy. It also emphasizes the need for a budget, providing strategies for garnering executive buy-in and justifying costs. Overall, the source provides a comprehensive framework for developing a successful social media strategy that contributes directly to business goals.