On today's episode I'll be discussing the power of using a flywheel framework for marketing and business growth. A flywheel is a continuous process where each phase naturally feeds into the next, building momentum over time.

I'll explain how I discovered the flywheel concept from Jim Collins' book "Good to Great". I'll discuss my research into applying a marketing lens to the flywheel approach, by dividing it into components like process, vehicles, phases, and improvement opportunities.

Modeling your business and marketing as a flywheel can help provide a visual roadmap for building sustainable growth over time. Tune in to learn how to apply this framework to your own business and marketing strategy.