Explore the transformation of market research techniques and the role of AI in the latest episode of MRII’s Insights and Innovators podcast. Join Jon Last, President of Sports and Leisure Research Group, as he talks with Bryan Orme, CEO of Sawtooth Software. Bryan shares his journey in data collection and analytics, the technological evolution in market research, and essential skills for future researchers. From the days of phone surveys to today's AI-enhanced methodologies, don't miss this engaging discussion on how technology is shaping the future of our industry.

00:00 Introduction and Sponsor Message

00:26 Meet Brian Orme: A Pioneer in Data Collection and Analytics

01:53 Brian Orme's Journey to Sawtooth Software

04:51 Evolution of Data Collection Methods

09:28 The Impact of AI on Market Research

13:02 Skills for Future Insights Professionals

16:50 Leadership and Work Culture in Modern Organizations

20:38 Conclusion and Farewell