Unlock the secrets of the evolving media landscape! Join our host, Jon Last, President of Sports and Leisure Research Group, and his guest, Helen Katz, EVP of Research at Publicis Media, as she delves into transformative changes in media and advertising. Discover how identity solutions and first-party data drive more effective targeting, understand the complexity of modern media planning and buying, and get insights into navigating a fragmented measurement landscape. Learn what skills are essential for today's media professionals and how AI is reshaping the industry. Tune in to this episode of MRII's Insights and Innovators podcast for these insights and more!

00:00 Introduction to Insights and Innovators Podcast

00:32 Meet Our Guest: Helen Katz

01:30 Transformations in Media and Advertising

03:36 Navigating the Measurement Landscape

05:57 Engagement Metrics and Cross-Platform Challenges

09:17 Skills for Modern Media Professionals

11:38 The Role of AI and Automation

13:13 Client-Provider Dynamics in Research

16:19 Future of Media Consumption: Gen Alpha

17:20 Conclusion and Farewell

Discover the transformative power of behavioral data and customer centricity in this episode of MRII's Insights and Innovators podcast, hosted by Jon Last, President of Sports and Leisure Research Group. Join a thought-provoking conversation with Pete Fader, a pioneer in customer lifetime value analytics and Professor of Marketing at The Wharton School. Explore what drives business impact, the integration of predictive analytics in decision-making, and the balance between technical skills and storytelling in the world of market research. Plus, learn how to ensure your data is clean and trustworthy. Tune in for insights you won't want to miss.

00:00 Introduction to MRII's Insights and Innovators Podcast

00:31 Meet Pete Fader: The OG of Customer Lifetime Value

02:08 The Evolution of Customer Data and Behavioral Analysis

03:54 Understanding Customer Centricity

05:58 The Role of Predictive Analytics in Modern Business

08:30 Bridging the Gap Between Insights and Action

10:22 Characteristics of Data-Savvy Organizations

12:46 Pete Fader's Entrepreneurial Journey

15:15 Ensuring Data Quality and Trustworthiness

17:57 Essential Skills for Future Insights Professionals

20:06 Conclusion and Final Thoughts

Discover how insights and analytics shape decision-making at the C-suite level in this episode of MRII's Insights and Innovators podcast. Katie Gross, president of Suzy, hosts Chris Chesebro, Global Chief Digital Officer at Wella Company. They explore how data-driven strategies impact big-picture brand strategy and day-to-day operations in a fast-changing digital world. Learn about Wella's digital pillars, the balance between data and human intuition, and how insights can significantly influence business growth and consumer engagement. This episode is a must-listen for market research professionals aiming to make a strategic impact.

00:00 Introduction and Sponsor Message

00:34 Meet the Host and Guest

01:37 Role of Insights in Decision Making

01:59 Three Pillars of Digital at Wella

03:01 Data-Driven Decision Making

06:41 Real-World Examples of Insights Impact

11:25 Qualities of a Good Insights Professional

14:46 Delivering Insights Effectively

17:15 Conversational AI and Its Impact

20:24 Future of Insights and AI

23:33 Advice for Insights Professionals

25:41 Conclusion and Farewell

How are industry icons like Tod Johnson and Karyn Schoenbart paving the way for the next generation of research tech? As Co-Founders of Duo Partners Consulting, they share their perspectives on innovation in the research space, the challenges of data quality and fraud, and the exciting developments they foresee. Discover the types of disruptive data companies they are investing in and the qualities they look for in successful ventures. Dive into their views on AI's role and the future trends set to shape market research. Join our host, Katie Gross, President of Suzy, as she unravels these critical insights.

00:00 Introduction to MRII's Insights and Innovators Podcast

00:36 Meet the Guests: Tod Johnson and Karyn Schoenbart

01:36 Duo Partners: Investing in Disruptive Tech

03:07 Evaluating and Supporting New Ventures

06:52 Examples of Disruptive Companies

12:48 Data Quality and Fraud in Market Research

18:15 Future Trends in Market Research and Data Analytics

21:47 Advice for Newcomers in the Industry

23:57 Conclusion and Final Thoughts

Explore the transformation of market research techniques and the role of AI in the latest episode of MRII’s Insights and Innovators podcast. Join Jon Last, President of Sports and Leisure Research Group, as he talks with Bryan Orme, CEO of Sawtooth Software. Bryan shares his journey in data collection and analytics, the technological evolution in market research, and essential skills for future researchers. From the days of phone surveys to today's AI-enhanced methodologies, don't miss this engaging discussion on how technology is shaping the future of our industry.

00:00 Introduction and Sponsor Message

00:26 Meet Brian Orme: A Pioneer in Data Collection and Analytics

01:53 Brian Orme's Journey to Sawtooth Software

04:51 Evolution of Data Collection Methods

09:28 The Impact of AI on Market Research

13:02 Skills for Future Insights Professionals

16:50 Leadership and Work Culture in Modern Organizations

20:38 Conclusion and Farewell

Discover the steadfast skills and perspectives that make an insights professional truly effective with Ravi Parmaswar, President at Kastu Analytics, and host Jon Last, President at Sports and Leisure Research Group. In this episode, Ravi reflects on his varied career at global Fortune 100 organizations and shares key highlights, including the importance of taking career risks and fostering future-proofing strategies. Ravi delves into leadership evolution and offers advice for next-generation leaders, emphasizing continuous learning, taking risks, and cultivating people. They also explore global business dynamics and the future of the research profession in a data-driven world.

00:00 Introduction to Ravi Parmaswar

00:57 Key Skills for Insights Professionals

03:28 Career Highlights and 2 Percent Moments

05:13 Leadership and Continuous Learning

06:54 Future of Research and Insights

10:09 Cross-Cultural Interactions and Advice

12:57 Reflections and Advice to Younger Self

15:51 Looking Ahead: The Future of the Industry

18:02 Conclusion and Final Thoughts

Is there a disconnect between research suppliers and clients in today's market research landscape? In this episode of MRII's Insights and Innovators podcast, Jon Last, President of Sports and Leisure Research Group, interviews Steve Quirk, President of Quirk’s Media. They discuss the challenges brands face with the proliferation of research platforms, the importance of articulating a clear value proposition, and the impact of private equity on the industry. Learn about the skills future market researchers will need and the potential for AI and other technologies to reshape the field. Click subscribe to never miss an episode and visit us at mrii.org for more market research insights.

00:00 Introduction and Sponsor Message

00:26 Meet the Guest: Steve Quirk

01:36 The Disconnect Between Buyers and Sellers of Insights

04:58 Challenges in the Market Research Industry

06:16 Impact of Private Equity on Market Research

09:00 The Role of ResTech and AI in Market Research

16:44 The Future of Market Research Skills

18:59 Predictions for the Next Decade in Market Research

22:55 Conclusion and Farewell

Can synthetic audiences reshape market research? Find out as Katie Gross, President of Suzy, speaks with Patrick Comer, Group CEO at Cint & Founder at Lucid. They discuss the innovative shifts in the industry, including the rise of AI, the importance of data quality, and the future of synthetic data. Comer shares how companies can stay ahead with AI advancements, the significance of trust and transparency in data handling, and his predictions for research technology in 2025. Tune in for practical insights and strategies from leading professionals in the field.

00:00 Introduction and Sponsor Message

00:35 Meet the Guest: Patrick Comer

01:26 The Evolution of Market Research

03:14 Defining ResTech

05:43 Data Quality in 2025

08:08 Privacy and Data Clean Rooms

10:06 Synthetic Audiences and AI Moderators

17:33 Quick Fire Round

20:21 Conclusion and Call to Action

Discover the secrets behind building a disruptive brand with Matt Britton, Founder & CEO of Suzy, on the latest episode of the Insights and Innovators podcast. Hosted by Katie Gross, President of Suzy, this episode delves into Matt's journey from the early days of the internet to the current landscape shaped by AI. Hear practical insights on how to help brands adapt to constant change, the philosophy of consumer-first strategy, and the unique challenges of the B2B market. Learn why doing the work and understanding your consumer is crucial, and get a fresh perspective on how AI is changing the dynamics of the industry.

00:00 Introduction and Sponsor Message

00:34 Meet the Guest: Matt Britton

01:01 Lessons from a Serial Brand Builder

03:14 The Birth of Mr. Youth

04:52 Navigating the Digital Marketing Landscape

07:28 The Genesis of Suzy

11:07 Building a Disruptive Brand

15:03 The Role of AI in Market Research

17:02 Conclusion and Final Thoughts

Discover powerful insights on navigating a rapidly changing world in the latest episode of the Insights and Innovators podcast. Join host Stan Sthanunathan, CEO of i-Genie.AI, as he interviews Michelle Froah, Global Chief Marketing & Innovation Officer at ETS. In this episode, Michelle discusses the importance of skills development, credentialing, and adapting to turbocharge your career. Explore the findings from the ETS Human Progress Report, understand the rise of AI literacy, and gain practical advice for young professionals to stay relevant and excel in their fields.

00:00 Introduction and Sponsor Message

00:27 Meet the Host and Today's Topic

00:57 Guest Introduction: Michelle Froah

01:37 Michelle's Career Journey: From Engineering to Marketing

08:38 Insights from the ETS Human Progress Report

14:09 The Importance of Durable Skills

19:53 Future Nav: Measuring and Mapping Skills

22:09 AI Literacy and Its Impact on the Workforce

26:00 Tips for Accelerating Skill Development

30:13 Challenges for Insights Professionals

37:29 Conclusion and Final Thoughts