Welcome to episode 30 of The Sideload, a 9to5Google podcast. This week, Will welcomes Damien Wilde back to the show to discuss everyone's favorite topic: price hikes. With gadgets across the board getting more expensive — sometimes to the tune of more than $500 for a single laptop — Will and Damien break down the current state of play in the industry, alongside what you can do to help ease the pain of upgrading in 2026.

Sponsored by NordVPN: Listeners to The Sideload can save up to 76% on a two-year subscription alongside four extra months for absolutely free by signing up for NordVPN using this link. Thanks to NordVPN for sponsoring this week’s episode.