Integrity Moments

A Raw Apology


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According to the Wall Street Journal, Graza, a startup that sells squeezable bottles of olive oil, recently had a packaging and delivery problem that negatively impacted thousands of customers.  The CEO, Andrew Benin, did not hire a consultant, instead he drafted a raw apology email to 35,000 customers. The key to his apology was ...

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Integrity MomentsBy Rick Boxx

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