“I’m a CEO of a healthy brand. I should start practicing what I preach.” - Sal Rincione, CEO of UFood Grill

While old QSR chains are trying to save their consumer base, shed unfavorable brand identities and catch up, UFood Grill is in a leadership position to expand what they already do so well. Many companies aspire to evolve in the QSR Industry. But very few have all the elements required: the right team, the right strategy and a solid plan for growth. UFood Grill has proven that it has all three in abundance. This week on Franchise Today, UFood Grill CEO, Sal Rincione explains to co-hosts, Stan Friedman and Paul Segreto why he couldn't ask for a better foundation. Rincione also eplains how he put his money where his mouth is, so to speak by dropping 50 pounds using UFood’s universally sub-700-calorie menu as his inspiration, Also learn how Rincione assembled one of the most seasoned franchise teams in the industry and added former Boston Celtics player and coach M.L. Carr to the his board.

Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes.