Pinterest is seeing a huge surge in use for retail businesses, with tools that are on par or better than other social media platforms. It inhabits the "dreamer" or "planning" stage of a project, which can allow retailers to build a unique bond with potential shoppers. Mike spoke with Sara from D Geller in Georgia, Deeb from Graziella Fine Jewellery in Ontario, two Punchmark clients with a strong understanding of e-commerce, about how they are marketing through the platform, if they will lean into Pinterest more in 2022, and what you can expect as a budget.

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