Tiktok is the newest mainstream social media app; it's trendy and has millions of users every day. The main user demographic is tech-savvy, young, and making their debuts as adults with income. Tiktok's videos are engaging, fun, funky, and even silly, creating an environment where things can go viral quickly and easily. So should retailers hop in on this new platform? How difficult is it to navigate a new app? What does TikTok offer that other social media doesn't? We answer all these questions and more to determine the ultimate question: will using TikTok help grow your business? 
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