In this episode, Jared talks about the concept of a lead magnet, which is a powerful tool that musicians can use to attract leads and generate more business. Jared discusses the importance of developing a relationship with potential customers, and how lead magnets can help to break down barriers and build trust. He also provides examples of lead magnets that he has used successfully in his own business, and shares tips for creating effective lead magnets that will help you stand out in a crowded market. Whether you're a beginner or a seasoned pro, this episode is packed with valuable insights and actionable tips that will help you take your music career to the next level.