We are headed to  Naija so all onboard! Did you know that Nigeria is Africa’s largest economy, the continent's biggest oil exporter, and the richest man in Africa is from and resides in Nigeria? 

Meet Amanda Etuk, a naija boss and founder/CEO at Messenger, a logistics platform that finances and aggregates end-to-end logistics and supply chain operations. In a male dominated field across the continent, Amanda is creating ingenious solutions and building teams to solve her country’s logistical challenges and problems. 

In this episode, we connect with Amanda to find out how she catapulted herself in the field of  supply chain management and logistics. How she seized the opportunity to innovate, and how she followed her passion and dove first into a male dominated industry with foresight, precise execution, and firm leadership. We also explored the surge a company experienced during the COVID Pandemic and how that helped expand her business, partnerships, and services. 

Even with this backdrop, the logistics industry remains one of the most male-dominated sectors in the world, and women are still severely underrepresented. This is more pronounced in Africa. And in the spirit of keeping things 100 like we always do. We unpacked the challenges and roadblocks that exist with women in this industry. But despite these challenges, through our conversation, Amanda stays optimistic and recognizes that here’s no frontiers beyond her reach and no roadblocks too complex for Messenger and her team to tackle. 

We applaud a boss babe who is a visionary and never afraid to tackle the unknown and bring solutions to the table.

Ghana is in the building and representing in such a fabulous way! Did you know Ghana is the home of the popular Azonto Dance? Did you know Ghana is home to West Africa’s largest open-air single market?

In this segment, we connect with fashion entrepreneur, and designer, head honcho in charge, Alima Bello, who is the creative director and owner of a fashion powerhouse, Bello Edu. Her flagship brand is a socially responsible and contemporary womenswear brand based in Accra, owned and managed by her, and supported by its own in-house production team. Her brand mission is to design clothing for the passionate, contemporary, and life loving woman. Bello attributes her African heritage to influencing her design aesthetics.

In this episode, we explore her childhood growing up in Ghana, why she left a promising opportunity in her family successful business and decided to carve her own path by turning her passion for fashion into a full-fledged booming business. We also dive deeper in how she’s been able to single handedly move her company from its start up phase into its grown-up business stage. We discussed how her company; Bello Edu, has turned into a sustainable enterprise.

Furthermore, Bello was candid with us as we cover the fashion industry on the continent at large. From its cultural history, emerging trends, and current market growth opportunities. We were excited to also discuss how Alima Bello made África proud, when her fashion brand represented the continent at Portugal Fashion AW 2022. She showcased her collection THE TRIUMPH, which was inspired by the dragonfly – which symbolizes  hope, new beginnings, and love. THE TRIUMPH also depicts a woman who has emerged stronger, bolder, and filled with self love.

Bello Edu is here to stay and growing to be a staple on the continent for generations to come, with goals to rival the likes of channels, Dior and others! Why not?

Come with us as we take you to Malawi, a landlocked country in Southeastern Africa. Did you know Malawi was the first country in Africa to grow tea on a commercial scale? Did you know Malawi is home to the “richest concentration of rock art in Central Africa”. Did you know, Malawi is known as the “warm heart of Africa” due to the welcoming nature of its people?.

Our special guest is a true boss chick and catalyst for change, Wangiwe Joanna Kambuzi, founder and managing director at Mzuzu E-Hub, an entrepreneurship and innovation hub that supports youth led start ups and early-stage businesses by linking them to a network of services for success. Wangiwe is a communication practitioner, business development professional, community builder and a passionate enthusiast about providing innovative solutions for socio-economic empowerment. She is also a youth manifesto champion for the Youth Decide campaign under Youth and Society and sits on the Executive Committee for the Commonwealth Alliance of Young Entrepreneurs Africa Chapter and Commonwealth Business Women Malawi Chapter. In this segment, we discuss Wangiwe’s upbringing in Malawi, what sparked her interest in wanting to work with young people in her country and some of her key impacts as a social entrepreneur.  

At ASA, we love a boss babe who not only makes money moves but more importantly makes a meaningful impact.

We are headed to one of Africa’s biggest and fastest growing economies with the most diverse population, you guessed right, Nigeria! Did you know there are two UNESCO World Heritage Sites that you can visit in Nigeria?

In this segment, we link up with boss babe and the inspiring Shalom Olufemi , Co-founder of Edu4Impact, a non-profit organization dedicated to empowering girls in Africa to become well-rounded global change agents, while promoting the United Nations' Sustainable Development Goals. Edu4Impact is run and led by two young west African women who firmly believe in the power of girls to drive positive change in their communities and in the world at large.

With shalom’s bubbly and warm personality, we discussed her upbringing in Nigeria, family background, and what key moments in her life sparked her passion to start her own nonprofit organization. We explored further Edu4Impact priority areas, agendas, and foreseeable goals. We tapped into her passion for working with young people, especially girls, and providing them  with mentorship, training, and support to develop their leadership, entrepreneurship, and social innovation skills. 

We also discussed her consultancy services to clients in the public and private sectors, helping them to align their strategies and initiatives with the SDGs. Her focus is on SDG 4 (Quality Education), SDG 5 (Gender Equality), and SDG 8 (Decent Work and Economic Growth), which are critical to advancing girls' education and promoting gender equality and economic empowerment.

Lastly, we explored her career trajectory, the fearlessness that exists within her to tackle fields unknown , some of the career challenges she faced, the self-taught opportunities she seized, and how she never gave up on her dreams and passion areas. 

Shalom is truly a woman of confidence, resilience, strength with a  sense of purpose. And she’s on a mission and  can’t be stopped!

In need of a beautiful Atlantic Ocean view? lush rainforest? and cuisines to die for? well buckle up for some picturesque moments.

Did you know that Liberia is Africa’s oldest republic? Did you know Liberia is also the only African state that was not subjected to colonial rule during the scramble of Africa?

In this episode, we give you a first-class trip to the beautiful country of Liberia, West Africa. We chat with our girl Royda Philimena Urey, a public relations and communications expert, co-founder and head of creative development at the vantage group, a world-renowned content creator, influencer, creative disruptor, vlogger, youtuber, brand ambassador, and the plug for Liberian diaspora affairs. Clearly, as you can see Philimena, is a multifaceted boss babe and a woman who wears many hats. Philimena has been featured in reputable publications like CNN, Ebony Magazine, The Grio to name a few etc.

We explore Philimena’s transition from the diaspora back to her country of origin, Liberia. The ups and downs that comes with relocating back to the continent, what prompted her passion for vlogging and content creation, and what sparked her business acumen and entrepreneurship journey with her businesses and brands.

Philimena gives us a behind the scenes perspective of her beloved country and how she’s changing the narrative of a once war-torn nation through her travel vlogs and Liberian storytelling.

We love a boss babe who can tap into her creative side and innovative knack to attain impact and transformation.

Let’s take a surprise trip to somewhere you have never been before. Did you know that Libya has the largest proven oil reserves in Africa? Did you also know that Libya is the  fourth-largest country in Africa and the Arab world, and the 16th-largest in the world?

In this episode, we introduce you to our very first North African Bawse Babe, Tamadur Almahdi! Who gives us  an all access pass to the beautiful State of Libya. 

Tamadur is the Chief of Staff at Speetar – an award-winning Health Tech startup company, providing access to healthcare for 2+ Million people in conflict-affected areas. She’s a woman about her business and passionate about making an impact. Tamadur is the epitome of how Libyan women are driving innovations and blazing a path towards their economic empowerment and liberation.

We discuss her career trajectory in a conflict affected area and how she has been able to beat the odds and rise in her career at such a young age. Yes y’all, this dynamic and inspiring African girl magic is under 30 and doing the damn thing. Our conversation with Tamadur also explored her childhood in Libya, how she coped during the toppling of Muammar Gaddafi which led to the unrest and breakdown of the country in 2011, and how she overcame this tragic event, with her mental health intact and passion for meaningful impact. 

We also discuss the post 2011 conflict, the rise of Libyan women in innovation, their endless potential and untapped talent. In addition to being the chief of staff for a world-renowned venture that has been featured in reputable publications like Forbes, Tamadur is also a freelance writer and avid lover of literature. She writes for Medium, an online publishing and open platform where readers find dynamic thinking, and where expert and undiscovered voices can share their writing on any topic.

This hijab wearing beauty, boss babe, and shero in the making, is defying all odds and trailblazing the way for other women and young girls to follow not just in Libya but the continent of Africa.