A Shark's Perspective

By Kenneth "Shark" KinneyBusiness

A Shark's Perspective episodes

January 25, 2019 #90 - How to Create Compelling Copy
Conversation with Erin Brenner, the CEO of Right Touch Editing and she's a subject matter expert in content copywriting and editing
33 min
January 23, 2019 #89 - MarTech Governance for Your MarTech Stack
Conversation with Jason Katz, the founder and principal for Growth Marketing Advisors and he's a subject matter expert in marketing technology.
31 min
January 21, 2019 #88 - Rushing to a Competitive Intelligence Tool
Conversation with Olga Andrienko, the Head of Global Marketing at SEMrush and she's a subject matter expert in competitive intelligence in online marketing
33 min
January 18, 2019 #87 - How to Create Content for Your Internal Teams
Conversation with MaryAnn Holder-Browne, the Chief Marketing Officer at One Network and she's a subject matter expert in B2B content marketing, especially for internal sales teams
21 min
January 16, 2019 #86 - Non-Obvious Trends for the Future
Part 1 Conversation with Rohit Bhargava, the best-selling author of "Non-Obvious", a professor, keynote speaker, an entrepreneur, and the founder and Chief Trend Curator for the Non-Obvious Company
26 min
January 14, 2019 #85 - Applying Behavioral Science to Marketing
Conversation with Nancy Harhut, a Creative Marketer, a Behavioral Scientist, a speaker, and a subject matter expert in behavioral science
39 min
January 11, 2019 #84 - Marketing and Effective Sales Enablement
Conversation with Pam Didner, the author of "Effective Sales Enablement," a speaker, adjunct professor, strategist, Fortune 100 senior marketer, and a subject matter expert on sales enablement
32 min
January 09, 2019 #83 - The Science of CRO
Conversation with Brian Massey, the original Conversion Scientist™, founder of Conversion Sciences, and a subject matter expert in Conversion Rate Optimization
40 min
January 07, 2019 #82 - Rethink Your Marketing
Conversation with Tom Shapiro, the CEO of Stratabeat, an agency focused on helping mid-sized B2B companies grow through marketing, branding, and design; and he's also the author of "Rethink Your Marketing"
31 min
January 04, 2019 #81 - Digital Transformation and People and Marketing Soup
Conversation with Samuel Monnie, the Director of Marketing Capability leading digital transformation at Campbell Soup Company and he's a subject matter expert on helping improve marketers' behaviors and capabilities in order to adapt and thrive within Digital Transformation
38 min

About A Shark's Perspective

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A Shark's Perspective cuts through buzzwords to deliver actionable tactics in marketing, sales, customer experience, and leadership. It's Fearless Differentiation for growth-minded leaders to dive deeper, make waves, and win.

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A Shark's Perspective

A Shark's Perspective episodes

About A Shark's Perspective