A Shark's Perspective

A Shark's Perspective

By Kenneth "Shark" KinneyBusiness
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A Shark's Perspective episodes

  • #345 - Are You Using Radical Relevance to Win More Clients?

    Conversation with Bill Cates, a client acquisition expert, a Hall of Fame speaker, a CSP, an entrepreneur, the founder of The Cates Academy for Relationship Marketing, and the author of three bestsellers on referrals as well as the author of "Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients."

    Episode on Website

    32 min
  • #344 - Are You Fueling Drama or Productivity?

    Conversation with Cy Wakeman, a drama researcher, an international leadership speaker, named a Top Global Leadership Guru by Global Gurus, a consultant, a NY Times best-selling author, and the author of "Life's Messy, Live Happy: Things Don't Have to Be Perfect for You to Be Content."

    Episode on Website

    46 min
  • #342 - Bridging the Compliance Gap in Performance Marketing

    Conversation with Marcelo Parravicini, a marketing and enrollment management thought leader in higher education, the President and CEO of Cygnus Education, the President of the Consumer Consent Council, and the Co-Chairman of the Board of PACE (Professional Association of Consumer Engagement).

    Episode on Website

    38 min
  • #341 - Turning Uncertainty into a Competitive Advantage

    Conversation with Meredith Elliott Powell, a business keynote speaker and strategist, an NSA Hall of Famer, Vice-Chair of the National Speakers Association, a CSP, a Master Certified Business Growth Strategist, a top 100 Sales Influencer by LinkedIn, and the author of "Thrive: Strategies to Turn Uncertainty to Competitive Advantage."

    Episode on Website

    24 min
  • #340 - Never Lose a Customer Again

    Conversation with Joey Coleman, a speaker, a consultant, and the Wall Street Journal best-selling author of "Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days."

    Episode on Website

    48 min
  • #339 - Conversations That Connect

    Conversation with Brooke Sellas, the CEO and Founder of B Squared Media, a done-for-you social media management, advertising, and customer care agency, and the author of "Conversations That Connect: How to Connect, Converse, and Convert through Social Media Listening and Social-Led Customer Care".

    Episode on Website

    40 min
  • #338 - How to Amplify the Event Experience

    Conversation with Don Knox, the Chief of Client Happiness, and Warren Pickett, the Chief Champion of Ideas, the Co-Founders of Event Foundry, which helps amplify the event experience for brands that need to navigate today's events, connect buyers and sellers, make the most of limited time at an event, and effectively extend marketing and communications efforts.

    48 min
  • #337 - Behavioral Science in Marketing

    Conversation with Nancy Harhut, who was previously on episodes 85 and 171, and she is a creative marketer, a behavioral scientist, a speaker, and the author of "Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses." Let's take a look at three key takeaways from my conversation with her.

    Episode on Website

    33 min
  • #336 - The Currency of TV Measurement

    Conversation with Andre Roux, a data sales executive at Experian with an extensive background in the TV industry working in data, operations, analytics, and sales for companies like Experian, NBCU, DIRECTV, Turner, and ABC/Disney.

    Episode on Website

    31 min

About A Shark's Perspective

From the publisher's feed

A Shark's Perspective cuts through buzzwords to deliver actionable tactics in marketing, sales, customer experience, and leadership. It's Fearless Differentiation for growth-minded leaders to dive deeper, make waves, and win.