<p>If you think of shipping wine as a DTC hassle, you're missing a critical customer touch-point and running the risk of losing customers. Guest <a href="https://www.linkedin.com/in/karin-strykowski/" target="_blank" rel="ugc noopener noreferrer">Karin Strykowski</a>, Director of Customer Success at <a href="https://wineshipping.com/" target="_blank" rel="ugc noopener noreferrer">WineShipping</a>, talks to us about the importance of a shipping strategy to save money and create positive post-purchase experiences. </p>

If you think of shipping wine as a DTC hassle, you're missing a critical customer touch-point and running the risk of losing customers. Guest Karin Strykowski, Director of Customer Success at WineShipping, talks to us about the importance of a shipping strategy to save money and create positive post-purchase experiences.

<p>If you think of shipping wine as a DTC hassle, you're missing a critical customer touch-point and running the risk of losing customers. Guest <a href="https://www.linkedin.com/in/karin-strykowski/" rel="noopener noreferrer">Karin Strykowski</a>, Director of Customer Success at <a href="https://wineshipping.com/" rel="noopener noreferrer">WineShipping</a>, talks to us about the importance of a shipping strategy to save money and create positive post-purchase experiences. </p>

A Shipping Strategy is Crucial: Guest Karin Strykowski

On TheWineProPodcast, we talk all things wine biz—marketing, sales, winemaking, vineyard sorcery, new crap you need to keep your winery going—you name it. We bring in the experts, the insiders, and the vendors who keep this industry buzzing.
Your fearless host? Christine Fife—wine sales and marketing strategist and mountain-moving maverick. Find out more at SellingWineStrategies.com.

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On TheWineProPodcast, we talk all things wine biz—marketing, sales, winemaking, vineyard sorcery, new crap you need to keep your winery going—you name it. We bring in the experts, the insiders, and the vendors who keep this industry buzzing. Your fearless host? Christine Fife—wine sales and marketing strategist and mountain-moving maverick. Find out more at SellingWineStrategies.com.

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A Shipping Strategy is Crucial: Guest Karin Strykowski

A Shipping Strategy is Crucial: Guest Karin Strykowski